Chile: A Sound Economy

Chile – Malaysia MASSCORP/MASSA: 3-decades´ building bricks in the wake of the Chile-ASEAN Development Partnership


H.E. Don Diego Velasco-von Pilgrimm,

Ambassador Extraordinary and Plenipotentiary of Chile to Malaysia and to Brunei Darussalam,
https://chile.gob.cl/malasia/en/

E-mail: dvelasco@minrel.gob.cl  

Brief History and Current Affairs

It is a privilege for us to make a forward on a focus on Chile, upon invitation by MASSA-MASSCORP, the first ever since the establishment of the Resident Embassy of Chile to Malaysia in 1989. In this auspicious occasion, it is important to recall that MASSCORP was established as a consequence of the exploratory missions of Malaysia to South America in the early 1990’s, given the then -and today even more- potential for our respective regions.

Ever since, the bilateral activity between our countries went into a high dynamism, witnessing the very first Malaysian investments in South America, such as the Malaysia Building in Santiago and the development of a satellite social housing project in the Chilean Railworks “Maestranza de San Bernardo”, including a 45 km rail link to the capital´s main subway network, endeavors that bordered US$ 200 million. 

By the other hand, along other areas, Chile´s Navy Shipyards ASMAR explored and carried out cooperation in shipbuilding in Kuching and Lumut, resulting in the jointly building of one coastal tanker and two tugboats.

Consolidating these activities, we have signed 10 bilateral agreements ranging from information to culture; from Economic, Scientific and Technical Cooperation to Investments Promotion and Investment protection and for the Avoidance of Double Taxation; from Antarctic sciences to export promotion cooperation; and from education in foreign affairs and public service to defense matters.

The latest one, the Chile-Malaysia Free Trade Agreement of 2010 is the only one of this kind signed by Malaysia with any country of the entire American continent, from the North to the South poles.

As well, in the international arena, in 2019 Chile became Development Partner with ASEAN, and in 2021 ASEAN and partners welcomed our interest to access the ASEAN Australia & New Zealand FTA (AANZFTA). Malaysia has always been key to our participation in the region, ever since the support for Chile to join APEC.

The COVID-19 pandemic has certainly reshaped in many new ways the cooperation and future of bilateral and multilateral relations, opening a broad scenario for the new technologies, be there in communications, in science, in clean energy and on protection of the seas and the effects of climate change, including social and public policy to adjust to these changes.

Today, we are proud to inform the strengthening of our bilateral ongoing bonds by revitalizing those agreements with the actors themselves. Indeed, we are now working on joint investments on Green Hydrogen development, cooperation among technical universities, activated the Cultural Agreement to promote joint works among Sister Cities in historic values as well as in tourism and youth, supported the signing of an MoU on cooperation in Robotics, Artificial Intelliegence and Drones, reenacted cooperation on Antarctic sciences, and validated the MoU in Export Promotions Cooperation.

We believe that we mutually can benefit our Peoples -and our respective regions- by this spirit of cooperation, that has shown so many positive outcomes before and is vibrant and vivid now for the common future. In this, it seems timely to mention two initiatives that will give new shape to cooperation in culture, science, industry, and businesses.

First, is Chile´s fiber optic submarine cable -the Humboldt Project- linking 13,000 kms directly South America with Asia Pacific through New Zealand and Australia, to make the Asia-South America Digital Highway a reality a distance. Expected to be operative around 2025, Brazil and Argentina have also joined the project.  Through this cable, for instance, Asia will be able to connect directly and in real time with the most advanced astronomical research capability, as by 2030, 70% of the world´s top optical observatories and millimetric arrays are going to be in Chile´s northern desserts.

Secondly, and on the back of having the world´s highest solar irradiation, on November 12th, 2021, Chile has launched the initiative to build a similar submarine cable, this time for energy transmission line to Asia, for our daily light-energy to be used in the nighttime halfway across the world, thus alleviating carbon-emitting generation. This massive undertaking implies a line between 11,000 to 18,000 kms.

The Team of the Embassy of Chile, which includes the Trade Representative of ProChile based in Kuala Lumpur and the InvestChile Asia Office based in Japan, have been tirelessly working with Malaysia for this impulse notwithstanding the pandemic, and the outcome is concrete and visible which encourages more to be of service in its pursuit.

 

Long live to the Chile-Malaysia Friendship!

Banyak terima kasih. Muchas gracias

 

Diego Velasco-von Pilgrimm
Ambassador Extraordinary and Plenipotentiary of Chile to Malaysia

 


Business Feature:
Chile: A Sound Economy

Article by:

Don Vincente Pinto,
Investment Commissioner of Chile for Asia (
InvestChile)
www.investchile.gob.cl

E-mail: vpinto@investchile.gob.cl

 

– The full version of the report can be accessed HERE –



Chile’s Foreign Investment Promotion Agency, InvestChile, has launched its new sector-specific e-Books InvestChile Insights. These publications describe the projections and opportunities in industries with high investment potential and provide key information about market trends, Chilean legislation, ecosystems and much more. Download the electronic books free-of-charge here: https://bit.ly/2Skw9ai


You are also invited to read Newsletter #3 ProChile ASEAN here: https://acceso.prochile.cl/difusion/difusion2021/noviembre/prochile-newsletter-3/newsletter.html 

MASSA extends its appreciation to H.E. Don Diego Velasco-von Pilgrimm, Ambassador Extraordinary and Plenipotentiary of Chile to Malaysia and to Brunei Darussalam, the Embassy of Chile to Malaysia and Brunei Darussalam and InvestChile, representative for Asia, based in Tokyo for this Country Feature.

2021 December Issue

President’s Statement

Editorial

‣ Country Feature: Chile – Malaysia MASSCORP/MASSA: 3-decades´ building bricks in the wake of the Chile-ASEAN Development Partnership

Brief History and Current Affairs

– Business Feature: Chile: A Sound Economy

Cybersecurity Challenges that Small and Medium Enterprises Faced and Its Way Forward

Diary of Events (August – December)

‣ 18 August 2021
MAJECA-PIKOM-ASOCIO Cybersecurity Webinar: “How Safe Are You Online” 

‣ 2 September 2021
MASSA-MyAIRA Preparatory Meeting with H.E. Diego Velasco, Ambassador of Chile to Malaysia

‣ 4 October 2021
MASSA-MyAIRA-ERA Webinar on Cybersecurity – “Cyber-Attack Prevention for Consumers and Enterprises”

‣ 6 October 2021
Virtual Courtesy Call on Tan Sri Azman Hashim, President of MASSA by H.E. Diego Velasco, Ambassador of Chile to Malaysia

‣ 13 October 2021
MASSA-MyAIRA-MAJECA Webinar on Drones – “Opportunities in the Drone Industry”

‣ 2 November 2021
Meeting with InvestPerak

‣ 5 November 2021
High-tea with H.E. Diego Velasco, Ambassador of Chile

‣ 17 November 2021
Meeting with Investment Office of the Presidency of Turkey & Commercial Counsellor, Embassy of Turkey in Malaysia 

‣ 25 November 2021
MASSA-MyAIRA-ERA-MAJECA Webinar on Robotics & AI – “How AI & Robotics Impacts Your Life”

Forthcoming Events

Diary of Events (December 2021 Issue)

1) MAJECA-PIKOM-ASOCIO Cybersecurity Webinar: “How Safe Are You Online” held on 18 August 2021 Via Microsoft Teams


The Malaysia South-South Association (MASSA) and CyberSecurity Malaysia, supported a webinar on cybersecurity hosted over Microsoft Teams, titled “How Safe Are You Online?”, on 18th August 2021 jointly organised by the Malaysia-Japan Economic Association (MAJECA), in collaboration with the National Tech Association of Malaysia (PIKOM), the Asian-Oceanian Computing Industry Organization (ASOCIO). 200 participants registered of which 130 logged on. The participants came from various business sectors, universities, organisations, and government agencies from Malaysia, Japan, Korea and from the developing countries (incl. Bangladesh, Bosnia, Chile, Guinea, Taiwan and Thailand).

 

More and more businesses of all sizes and sectors are embracing the ‘digitalisation imperative’ to remain competitive and resilient. In this current IR4.0 era and exacerbated by the ongoing pandemic, business systems, processes and data have to be constantly updated and to remain relevant.

The ongoing digital transformation, pivots on investments into the adoption of new technologies, processes and automation. The increasing integration of digitised data-driven services, while improving business resilience and function, has also exposed users to new areas of vulnerability.

This webinar addressed these vulnerabilities and featured experts, institutions and solution providers from across Japan, Korea and Malaysia to holistically inform and equip participants on aspects of cybersecurity from industry, practitioner and legal standpoints.

 

The programme for this webinar is as follows:


 

The webinar began with welcoming addresses from the leadership of MAJECA, PIKOM and ASOCIO after being introduced by the emcee.

Tan Sri Azman Hashim, President, Malaysia-Japan Economic Association (MAJECA) & Malaysia South-South Association (MASSA), delivering his welcome address.

 

Mr Danny Lee, Chairman of The National Tech Association of Malaysia (PIKOM), giving his welcome address.

 

Mr David Wong, Chairman of Asian-Oceanian Computing Industry Organization (ASOCIO), giving his welcome address.

Mr Ong Kian Yew, Chief Executive Officer, National Tech Association of Malaysia (PIKOM) as the emcee of the webinar.

 

Following that, a report on the collaborative venture of ASEAN – Japan Cybersecurity Project was delivered by the representatives of Japan IT Services Industry Association (JISA), in which they announced the launching of a new initiative called Cybersecurity Business Platform (CBP) that will help businesses in ASEAN region to overcome cybersecurity attacks.

Mr Takeshi Miyamoto, President of Japan IT Services Industry Association (JISA) delivering his greetings and introducing JISA and its activities.

 

Ms Ruy Hayashi, Japan IT Services Industry Association (JISA), the International Coordinator for ASEAN – Japan Cybersecurity Project introducing a new JISA intiative to support businesses titled ASEAN-CBP (ASEAN – Cybersecurity Business Platform) @ https://asean-cbp.org.

 

The discussion on the topic of the importance of cybersecurity and how having a cybersecurity strategy can ensure business continuity, was moderated by Dato’ Ts. Dr. Haji Amirudin Abdul Wahab, CEO of CyberSecurity Malaysia. Joining alongside him was a distinguished panel comprising industry, practitioner and legal experts in the field of cybersecurity.

 

Dato’ Ts. Dr. Haji Amirudin Abdul Wahab, CEO, CyberSecurity Malaysia, the session moderator.

 

The panelists were as follows:

Mr Alex Loh, Chairman of PIKOM Cybersecurity Chapter &Country Manager of Fortinet Malaysia Sdn Bhd.

 

Mr John Choi, Deputy Chairman of Asian-Oceanian Computing Industry Organization (ASOCIO) & Founder of MarkAny Inc.

 

Ms Janet Toh, Partner of M/S Shearn Delamore & Co.

 

Following the presentations by the speakers, the webinar proceeded into a panel discussion-cum-Q&A session led once more by Dato’ Ts. Dr. Haji Amirudin Abdul Wahab. The panelists discussed the following:

  • • The complexity of cyberthreats today that is becoming more intelligent, borderless and faceless engaging in malware and phishing tactics. As COVID-19 pandemic accelerated the push towards all things digital, there is a need to invest in cybersecurity solutions to manage our business digital infrastructures and to ringfence them against such crimes.

  • • Mr Alex Loh highlighted the struggles of hiring cybersecurity professionals due to the lack of talents that specialize in this field. Hence, the need to develop these talents by providing training and education from university level. There are also opportunities for organisations to provide cybersecurity training and programmes to increase awareness among the general workforce. He also encouraged organisations to undertake cybersecurity assessments and invest in appropriate cybersecurity solutions.

  • • Mr John Choi opined that existing cybersecurity solutions may not be enough to combat cyber threats that is increasingly becoming more intelligent and sophisticated with the use of Artificial Intelligence (AI).  Therefore, a multi-layered defense must be deployed. The first layer of prevention engaging traditional technology such as Firewalls can be augmented by a second layer e.g. data encryption. A third and emerging   cybersecurity technology i.e. tracing technology, can now trace the source of the cyberattack. He also touched on the topic of ensuring data and privacy protection by using homomorphic encryption – a technology that allows us to perform statistical analysis over encrypted data on a larger scale.

  • • Ms Janet Toh touched on the issue of cyberattacks becoming increasingly sophisticated and the rise of ransomware and phishing exploits through machine learning. The accelerated digitisation is caused by many organisations having to adapt to remote/hybrid work models due to the pandemic situation. Work-from-home employees have to rely on their own personal devices, removable storage devices, whilst some companies have started using cloud servers and had to quickly approve new software. This situation exposes organisations to data risks because work-from-home employees are all in different locations, operating from different networks, not working with the organization’s perimeter network on multiple devices. Ms Janet Toh’s slides can be accessed here.

  • • The webinar brought to light the procedures for individuals or an organisation to follow when their digital identity and data e.g.: user ID, passwords, banking details – is hacked. The suggested procedures include, amongst others, shutting down the organisation’s network, perform forensic analysis to recover the data loss and investing in insurance. For individuals, the best step is to alert and warn close family members and friends regarding the threat and not to respond to any unusual requests on one’s devices.

  • • Dato’ Ts. Dr Haji Amirudin Abdul Wahab – highlighted the need for an improved regulatory framework, the importance of collaboration between the government and private sectors as well as academia. CyberSecurity Malaysia also provides a platform – MyCERT’s Cyber999 Help Centre – to report data breaches incidents whether it is individual or organisational issues.

 

Dato’ Ts. Dr Haji Amirudin Abdul Wahab, the session moderator, wrapped up the webinar with the following closing remarks:

  • • The need to conduct audits to understand the value of the data and information and data channels within each organisation, thereby enabling decision-makers to evaluate the optimal cybersecurity strategy to employ.
  • • Cybersecurity solutions (especially at the enterprise-level) needs to develop a multi-layered defence and preventive system to defend against the borderless cyber threats that is evolving to be more accessible, intelligent and creative.
  • • The importance of facilitating and investing in cybersecurity from a holistic standpoint to increase awareness among the general workforce at the people-level; at the process-level, instituting sound cybersecurity policies and frameworks; and at the technology-level recognising that cyber criminals are evolving with the advent of more IR4.0 technologies such as AI, video-cloning etc. Therefore, it is important to keep abreast with new cybersecurity technologies and infrastructures that are interdisciplinary and adaptive.

 

The following were a few photos snapped at the webinar by the MASSA Secretariat:

Tan Sri Azman Hashim, President, MASSA & MAJECA delivering his welcome address.

From top-left, clockwise:
Ms Janet Toh, Dato’ Ts. Dr Haji Amirudin Abdul Wahab, Mr Masayuki Osuka (another representative from JISA) Mr Alex Loh and Mr John Choi during panel discussion.

A group photo of the role-players at the end of the webinar .

 


2) MASSA-MyAIRA Preparatory Meeting with H.E. Diego Velasco, Ambassador of Chile to Malaysia on 2 September 2021


A preparatory meeting between MASSA, the Malaysian Autonomous Intelligence & Robotics Association (MyAIRA) and the Embassy of Chile to Malaysia represented by H.E. Diego Velasco, Ambassador Extraordinary and Plenipotentiary of Chile to Malaysia, and Sr Eduardo Callejas M., Counsellor was held virtually on 2 September 2021.

MASSA was represented by Ms Ng Su Fun, Executive Secretary and Mr Samuel Loh, Programme Executive while MyAIRA was represented by Mr Yong Chong Soon, President and Ms Hanniz Lam, Communications Director met with His Excellency to introduce MyAIRA and to discuss collaboration with the Embassy of Chile in Malaysia to organise the MASSA-MyAIRA-MAJECA Webinar on Drones on 13 October 2021. 

From top-left, clockwise:
Ms Ng Su Fun, Executive Secretary, MASSA, Mr Samuel Loh, Programme Executive, MASSA, Sr Eduardo Callejas M., Counsellor, Embassy of Chile in Malaysia, Ms Hanniz Lam, Communications Director, MyAIRA, H.E. Diego Velasco, Ambassador Extraordinary and Plenipotentiary of Chile to Malaysia and Mr Yong Chong Soon, President, MyAIRA.

 


3) MASSA-MyAIRA-ERA Webinar on Cybersecurity – “Cyber-Attack Prevention for Consumers and Enterprises” on 4 October 2021


The Malaysia South-South Association (MASSA) collaborated with the Malaysian Autonomous Intelligence & Robotics Association (MyAIRA), the Expertise Resource Association (ERA) and the Malaysia-Japan Economic Association (MAJECA), to organise a webinar on cybersecurity, titled Cyber-Attack Prevention for Consumers and Enterprises on 4 October 2021.

More than 100 participants, from various business sectors and organisations, logged in from Malaysia, Chile, Japan, Bangladesh, Cambodia, Ghana, Indonesia, Kenya, Laos and Singapore for this event.

 

 

In today’s globally digitised world, the amount of data accessed, utilised and shared across complex networks continues to grow. The ongoing pandemic has accelerated communities and businesses to utilise these digital platforms which, in turn, can exacerbate the rise of cyber-attacks, ranging from phishing, malware, ransomware and many more.

As we increasingly become more digitalised in our businesses and daily life with the gaining prevalence of tele-working, we face a wider exposure towards cybersecurity threats that are becoming more intelligent and insidious.

Enterprises need to protect the trust of their stakeholders. A sound cybersecurity strategy thus requires not only the right technologies to be in place, but also consumers’ awareness on how their data can be compromised.

This webinar aimed to highlight these cybersecurity risks, the strategies and accessible solutions that can be relevant to enterprises and consumers.


The webinar programme was as follows: 


 
The webinar began with welcoming addresses from the leadership of MASSA-MAJECA and MyAIRA after being introduced by the emcee.
Tan Sri Azman Hashim, President, Malaysia South-South Association (MASSA) & Malaysia-Japan Economic Association (MAJECA), delivering his welcome address.
Mr Yong Chong Soon, President, Malaysian Autonomous Intelligence & Robotics Association (MyAIRA), giving his welcome address.
 Ms Ng Su Fun, Executive Secretary, Malaysian South-South Association (MASSA) and the Malaysia-Japan Economic Association (MAJECA) was the emcee of the webinar.
 

The discussion on the topic of cybersecurity risks, the strategies and accessible solutions that may be relevant to enterprises and consumers was moderated by Ms Hanniz Lam, Communications Director of MyAIRA (pic below). Joining alongside her was a distinguished panel comprising of experts in the field of cybersecurity.
 

The panelists were as follows:
Ms Jacqueline Jayne, Security Awareness Advocate at KnowBe4, Inc.
Mr Hon Fun Ping, CEO of NetAssist (M) Sdn Bhd
Mr Wong Diing Shiang, Digital Business Development Manager at i5c Digital Sdn Bhd

Following the presentations by the speakers, the webinar proceeded into a panel discussion-cum-Q & A session led once more by Ms Hanniz Lam.
From top-left, clockwise:
Ms Jacqueline Jayne, Mr Hon Fun Ping, Ms Hanniz Lam (moderator) and Mr Wong Diing Shiang.

The panelists discussed the following:

Ms Jacqueline Jayne highlighted the human error in handling cybersecurity policies. She reported that using common information such as birthdates as passwords is still prevalent among users all over the world, and how information such as these can be easily acquired by users with ill-intentions. She touched on the root of deception, explaining cybercriminals’ strategy to manipulate their targets. Cybercriminals manipulates the OODA (Observe-Orient-Decide-Act) loop – a model of decision making. These OODA loop helps our brain filter and interpret information before taking an action. However, scam artists are able to hijack this loop by creating a knee-jerk situation that effectively bypasses the first three steps and reach straight to ‘Action’. This pushes the targets to act out of urgency or fear, and therefore falling for the scam. She emphasized that the human element in business can be inevitable and users should find a way to verify, such as through official and legitimate websites, to identify if the other party can be trusted.

Mr Hon Fun Ping highlighted the vulnerabilities and weakness of current cybersecurity technologies. He noted that while firewall is good at preventing external intrusion, it cannot detect malicious activities from within the system. In view of this, it takes a long time for one to determine or notice that one’s accounts and devices have been compromised. He recommended a strategy to always assume that you have been breached, and to always remain alert. He shared that today, as many cybersecurity solutions are in the market, decision-makers should consider hiring cybersecurity services of vendors who practice cybersecurity from a holistic standpoint i.e., by recognising the intertwined relationship of people, processes and technology.

Mr Wong Diing Shiang provided interesting insights on the types of cyber threats and concerns that both enterprises and consumers commonly face, such as the bank account & credit card information and users’ privacy. He especially focused on those who operate in the field of e-Commerce as vendors. He explained the technical architecture behind some of the common cyber threats that e-Commerce vendors and consumers currently face. Then, he shared cybersecurity solutions and best practices that can protect enterprises/vendors and consumers.


Mr Wong Lian Kee (pic above), President of Expertise Resource Association (ERA), wrapped up the webinar with his closing remarks highlighting:
  • • The need to understand the common threads of deceptive practices, and how we tend to filter, interpret the things we see and how we react to issues in an emotional-charged manner like curiosity, urgency, greed, fear and helpfulness which may create mental blind spots that can be exploited by bad faith actors.

    • The need for people, process and technology to be aligned, constantly reviewed and updated, in order to stay ahead of the threats and possible attacks.

    • The importance of strong cybersecurity system to be in place by investing in the best solutions and practices to mitigate cyber-attacks, protect the trust and confidence between the enterprises and its customers and consumers.

4) Virtual Courtesy Call on Tan Sri Azman Hashim, President of MASSA by H.E. Diego Velasco, Ambassador of Chile to Malaysia on 6 October 2021


H.E. Diego Velasco von Pilgrimm, Ambassador of Chile to Malaysia made a courtesy call on President of MASSA, Tan Sri Azman Hashim virtually on 6 October 2021.  

His Excellency was accompanied by Mr Vincente Pinto, Investment Commissioner for Asia, InvestChile and with them members of the Embassy of Chile in Malaysia, namely, Mr Eduardo Calleja, Mr Juan Alonso Gutiérrez, Ms Ana Belen Bueno.

Tan Sri Azman Hashim, President, MASSA was accompanied by Datuk Lee Teck Yuen, Hon. Secretary, MASSA, alongside members of the MASSA Secretariat including Ms Ng Su Fun, Ms Phoon Thye Ling and Mr Samuel Loh.

From top-left, clockwise:

Tan Sri Azman Hashim, President, MASSA, H.E. Diego Velasco, Ambassador Extraordinary and Plenipotentiary of Chile to Malaysia, Datuk Lee Teck Yuen, Hon. Secretary, MASSA, Mr Vincente Pinto, Investment Commissioner for Asia, InvestChile, Mr Juan Alonso Gutiérrez, Embassy of Chile to Malaysia, Ms Ana Belen Bueno, Embassy of Chile to Malaysia, Ms Ng Su Fun, Executive Secretary, MASSA, Mr Samuel Loh, Programme Executive, MASSA and Ms Phoon Thye Ling, Accounts Manager, MASSA

The meeting discussed amongst others, the three decades of business ties and cooperation MASSA and its investment associate, the Malaysian South-South Corporation Berhad (MASSCORP) had with its counterparts in Chile.

His Excellency invited MASSA to focus on some sectors where Chile has made good strides and can offer collaborative opportunities to Malaysia, as a launchpad for Latin American joint investments into the ASEAN region. These include:

  • • Green Hydrogen and Renewable Energy initiatives
  • • The potential of its Dairy Industry & Food Security
  • • 5G and its Optic Cable connections between Chile & Australia, spinning off myriad possibilities for ASEAN.
  • • Water resources management, especially in areas of recovery of non-revenue water, aging water infrastructure and the impact of climate change.

 


5) MASSA-MyAIRA-MAJECA Webinar on Drones – “Opportunities in the Drone Industry” on 13 October 2021


The Malaysia South-South Association (MASSA) collaborated with the Malaysian Autonomous Intelligence & Robotics Association (MyAIRA), Malaysia-Japan Economic Association (MAJECA), the Expertise Resource Association (ERA), Invest Selangor and the Embassy of Chile in Malaysia to organise a webinar on drones, titled “Opportunities in the Drone Industry” on 13 October 2021.

Over 100 participants from various business sectors and countries including Malaysia, Chile, Japan, Bangladesh, Cambodia, Ghana, Indonesia, Kenya, Laos, Singapore and Turkey registered for this event.

 

The drone industry growth has been steadily rising in the last few years. It is estimated that by the year 2025, the drone services market size will be expected to grow to US$63.6 billion (Business Insider, 2021).

Drones as a tool, is gaining momentum not just among hobbyists, but also professionals looking to integrate drones into their organization’s workflow. This is because the drones’ ability to fly unmanned and even fully autonomously allows them to perform certain labour-intensive tasks much cheaper, faster and, safer than any human can.

Drone technology can be applied across multiple sectors and can be engaged in agriculture, construction, security, surveying, marketing, photography & videography, and many more.

This webinar discussed the uses of autonomous drone technology, potential for talent development in the drone industry and opportunities abroad – with the country of Chile as the case study.

 


The webinar programme was as follows: 


The webinar began with welcoming addresses from the leadership of MASSA-MAJECA and MyAIRA, followed by the Ambassador of Chile.
 
 
Tan Sri Azman Hashim, President, Malaysia South-South Association (MASSA) & Malaysia-Japan Economic Association (MAJECA), delivering his welcome address.
 
Mr Yong Chong Soon, President, Malaysian Autonomous Intelligence & Robotics Association (MyAIRA), giving his welcome address.
 
H.E. Diego Velasco-von Pilgrimm, Ambassador of Chile to Malaysia and Brunei Darussalam, giving his welcome address and announcing the signing of an MoU between APANT Chile and MyAIRA.
 Mr Samuel Loh, Programme Executive, Malaysian South-South Association (MASSA) and the Malaysia-Japan Economic Association (MAJECA) was the emcee of the webinar.
 

 
Mr Jamie Haniff bin Ramlee, the Director of Selangor Darul Ehsan Aerospace Industry Coordination Office (S-DAICO) Division, Invest Selangor (pic below) moderated the panel comprising of experts in the drone industry.
 

 
The panelists were as follows:
Dr Shian Lee, CEO, Alphaswift Sdn Bhd
Mr Amsyar Faiz, Director of Business Development, OFO Tech Sdn Bhd
Mr Iván Araos Mansilla, Head of External Affairs, Association of Pilots of Unmanned Aircraft (APANT), Chile

Following the presentations by the speakers, the webinar proceeded to a panel discussion-cum-Q & A session led once more by Mr Jamie Haniff bin Ramlee. 

The panelists discussed the following:

Dr Shian Lee’s presentation highlighted the possible uses of autonomous drones in various settings, and how drones can be easily adapted to suit the needs of their user. He addressed problems such as the shortage of manpower, the dangers of lofty infrastructure inspection as well as transportation difficulties to deliver humanitarian aid. He emphasized that drones like unmanned aerial vehicles (UAV) and unmanned ground vehicles (UGV) can be the solution to these problems. He also introduced several types of drones and their uses such as unmanned aircraft system (UAS) that implement adaptive nozzles for crop-spraying, delivery UAVs for food delivery services, 3D-mapping drones and many more.

Mr Amsyar Faiz showcased combination of IR4.0 solutions, such as Artificial Intelligence (AI), big data analytics, drones, remote sensors, Augmented/Virtual Reality (AR/VR) and Industrial IoT technologies that can be applied in various sectors. The data captured by drones equipped with thermal sensor can be processed with the help of AI and AR/VR to output information with high precision in both 2D and 3D images. This can be utilized in scaling accurate measurements, track task compliance, crop performance, topography etc.

Mr Iván Araos, the Head of External Affairs of Association of Pilots of Unmanned Aircraft (APANT), gave a report on the status of investment in cutting-edge drone technologies in Chile and the Latin American region. He highlighted how data processing drones and 5G can contribute success in the field of agriculture, mining, space exploration, and many more. He also reported that APANT is currently developing effective air-safety drones that can protect the citizens’ privacy as well as minimizing the environmental impact. APANT is also looking at implementing drones in its Smart Cities’ ecosystem, such as in telecommunications, aerotaxi, entertainment, healthcare, traffic etc. Mr Iván then highlighted the challenges on how to legalise the usage of these unmanned machines going forward. They are now working closely with the Government of Chile to implement a flexible regulatory framework for piloting aerial drones to ensure smooth development in this unmanned aircraft sector

 

 
Major Surenthiran Krishnan (pic above), from MyAIRA and Head of Training Wing for Officers and Senior Non-Commissioned Officers in Army Institute of Communication and Electronics in Malaysian Armed Forces, wrapped up the webinar with his closing remarks highlighting:
  • • The drone industry continues to grow over the years. The hardware and software in manufacturing these drones are becoming more affordable, and will be more evidently prevalently used across all sectors. The opportunities offered by drones can be a future economic growth driver.

  • • The deployment of drones is vital in addressing shortage of manpower such as in smart-farming, dangerous and expensive infrastructure inspections as well as challenging deliveries for humanitarian emergency aid. The drone data capture can be processed into various data outputs, including but not limited to orthomosaics/point cloud/reality mesh/ augmented reality etc. and these outputs can be used for various applications in different sectors.

  • • The importance of developing and adhering to the standards and regulations set by the government in piloting these aircraft drones. It is also important that managers and operators of these aerial drones must be competent, responsible and well-trained to perform their tasks.
 

6) Meeting with InvestPerak on 2 November 2021


A meeting between InvestPerak and MASSA was held on 2 November 2021 in the MASSA Secretariat Office.

Attendees from InvestPerak:

  • • En Izran Abdullah, CEO
  • • Dr Ahmad Shahir Abdul Aziz, Senior Manager, InvestPerak & Special Officer to YB EXCO
  • • En Mohd Noor Arif Zakaria, Investor Relations Manager

 

Attendees from MASSA:

  • • Ms Ng Su Fun, Executive Secretary
  • • Mr Samuel Loh, Programme Executive

 

The meeting highlighted the investment thrusts of the state of Perak, and its SilverValley initiative, developing an “industrial corridor” that covers the entire state of Perak to attract investments in key sectors aimed at driving growth for the state (https://www.investperak.gov.my/silvervalley/). The meeting also discussed key areas of engagement and collaboration with MASSA for 2022.

From left-to-right:
Dr Ahmad Shahir Abdul Aziz, Senior Manager, InvestPerak & Special Officer to YB EXCO; En Mohd Noor Arif Zakaria, Investor Relations Manager, Invest Perak; En Izran Abdullah, CEO, Invest Perak receiving a copy of MASSA and MASSCORP’s 27th Anniversary Book from MASSA presented by Ms Ng Su Fun, Executive Secretary, MASSA and Mr Samuel Loh, Programme Executive, MASSA.

 


7) High-tea with H.E. Diego Velasco, Ambassador of Chile to Malaysia on 5 November 2021


MASSA, alongside representatives from the Ministry of Foreign Affairs (Wisma Putra) was invited for high-tea hosted by H.E. Diego Velasco, Ambassdor of Chile to Malaysia and his wife, Dr Ambara Baratawidjaja at the Residence of the Ambassador of Chile on 5 November 2021 to witness the in-person signing of the Memorandum of Understanding (MoU) document by the Malaysian Autonomous Intelligence & Robotics Association (MyAIRA).

This follows the announcement of the MoU between MyAIRA and the Association of Pilots of Unmanned Aircraft (APANT) Chile at the MASSA-MyAIRA-MAJECA Webinar on Drones on 13 October which was supported by the Expertise Resource Association (ERA), InvestSelangor and the Embassy of Chile. MASSA was represented by Ms Ng Su Fun, Executive Secretary and Mr Samuel Loh, Programme Executive.

Presentation of the signed MoU document (from left-to-right): 
Ms Hanniz Lam, Communications Director, MyAIRA, H.E. Diego Velasco, Ambassador of Chile to Malaysia, Ms Ng Su Fun, Executive Secretary, Mr Yong Chong Soon, President, MyAIRA and Pn Najwa Musyrifah Ramli, Principal Assistant Secretary, Americas Division, Ministry of Foreign Affiars (Wisma Putra).

A group photo of representatives from MASSA, MyAIRA, the Ministry of Foreign Affiars (Wisma Putra) and the Embassy of Chile with H.E. Diego Velasco, Ambassdor of Chile and his wife, Dr Ambara Baratawidjaja.

 


8) Meeting with Investment Office of the Presidency of Turkey & Commercial Counsellor, Embassy of Turkey in Malaysia on 17 November 2021


A virtual meeting between Investment Office of the Presidency of Turkey and Commercial Counsellor of the Embassy of Turkey, based in Kuala Lumpur with MASSA was held on 17 November 2021.

The Investment Office is the official organization for promoting Turkey’s investment opportunities to the global business community and assisting investors before, during, and after their entry into Turkey (https://www.invest.gov.tr/en/pages/home-page.aspx).

This introductory meeting enabled both parties to meet each other and to discuss potential collaborative events to introduce opportunities for deepening Investment and Trade for MASSA members with counterparts in Turkey.

This meeting was made possible through the introduction and facilitation by Malaysian Investment Development Authority (MIDA).

Attendees of this virtual meeting were as follows:

  • • Dr Bilal Ilhan, Country Advisor, Investment Office of the Presidency of Turkey
  • • Ms Elif Haliloglu Gungunes, Commercial Counsellor, Embassy of Turkey
  • • Ms Ng Su Fun, Executive Secretary, MASSA
  • • Mr Samuel Loh, Programme Executive, MASSA
  • • Ms Phoon Thye Ling, Accounts Manager, MASSA

 

From left-to-right (clockwise):
Ms Ng Su Fun, Executive Secretary, MASSA, Dr Bilal Ilhan, Country Advisor, Investment Office of the Presidency of Turkey, Mr Samuel Loh, Programme Executive, MASSA and Ms Elif Haliloglu Gungunes, Commercial Counsellor, Embassy of Turkey.

 


9) MASSA-MyAIRA-ERA-MAJECA Webinar on Robotics & AI – “How AI & Robotics Impacts Your Life” on 25 November 2021


The Malaysia South-South Association (MASSA) collaborated with the Malaysian Autonomous Intelligence & Robotics Association (MyAIRA), the Expertise Resource Association (ERA) and the Malaysia-Japan Economic Association (MAJECA) and the Selangor Human Resource Development Centre (SHRDC) to organise a webinar on AI & Robotics titled “How AI & Robotics Impacts Your Life” on 25 November 2021.

Over 175 participants from various business sectors and countries registered for this event including Malaysia, Chile, Japan, Bangladesh, Cambodia, Ghana, Indonesia, Kenya, Laos, Singapore and Turkey.

In recent years, Artificial Intelligence (AI) and robotics technologies have become an increasing presence in our daily life. With industrialisation, robots have played an important role across many sectors, improving efficiency and productivity.

Although still under development, AI, algorithms and technological applications, combined with proper implementation of ethics, diversity and inclusive design have given rise to an explosion of applications in many areas and into new realms. Now, the AI and robotics fields are working unanimously to provide advanced solutions that can benefit the general public and businesses significantly.

This webinar was aimed at introducing AI and Robotics technologies, its uses and applications to participants.

 


The webinar programme was as follows: 


 
The webinar began with welcoming addresses from the leaderships of MASSA-MAJECA and MyAIRA after being introduced by the emcee.
Tan Sri Azman Hashim, President, Malaysia South-South Association (MASSA) & Malaysia-Japan Economic Association (MAJECA), delivering his welcome address.
Mr Yong Chong Soon, President, Malaysian Autonomous Intelligence & Robotics Association (MyAIRA), giving his welcome address.
Ms Ng Su Fun, Executive Secretary, Malaysian South-South Association (MASSA) and the Malaysia-Japan Economic Association (MAJECA) was the emcee of the webinar.

The discussion on the applications and impact of AI & Robotics in daily life as well as for businesses was moderated by Ms Hanniz Lam, Communications Director, MyAIRA (pic below). Joining alongside her was a distinguished panel comprising of experts of AI & Robotics field.

The panelists were as follows:
Prof. Ts. Dr. Sim Yee Wai, Dean of the Faculty of Computing & Engineering, QUEST International University (QIU)
Mr Oliver Tian, Advisor, Asia Pacific Assistive Robotics Association (APARA)
Mr Soo Ho Hock MENG, COO, Avant Garde Centre of Excellence Sdn Bhd (AGCOE)
Ts. Dr. Chua Wen-Shyan, Head of Malaysian Smart Factory, Selangor Human Resource Development Centre (SHRDC)

Following the presentations by the speakers, the webinar proceeded into a panel discussion-cum-Q & A session led once more by Ms Hanniz Lam.

The panelists discussed the following:

Prof. Ts. Dr. Sim Yee Wai – shared on the Turing Test, a test to determine whether machines are capable of thinking like humans. He also provided a brief history of Artificial Intelligence (AI); the 1st Wave (Symbolic AI, 1950s – 1960s) and the 2nd Wave (Expert Systems, 1980s – 1990s), which were not really successful at solving real world problems as they were built based on human reasoning and knowledge. This is where the 3rd Wave, which is the Machine Learning (2010s – Present) comes in. Machine learning is based on the idea of how humans accumulate experiences and learning from trials and errors, so when we encounter a similar situation or problem, we can apply the same solution for it. Machine learning can be used to find the correlation between event features and results based on historical data, using data modelling which can help to classify data and contribute predictions for more accurate decision-making. Dr. Sim also advised that the next wave of AI will be a disruptive one and its impact on us will depend on our understanding about the technology and how we react to it.

Mr Oliver Tian – Highlighted that the need to plan for collaboration between machines and humans for the future. AI & Robotics should be adopted to augment human capabilities and potential and AI projects does not have to be huge. He believed that AI-powered users will emerge soon, and that robotics plug-and-play is also on the rise. On the other hand, he underscored that we should consider the appropriate applications of the technology, and do not focus on the media hype on the fear of machines taking over humans’ jobs. Instead, we should aim to treat AI and machines as evolving digital co-workers that work alongside us and help us do things better. He believes that treating intelligent solutions as co-workers will make them a sustainable and reliable force in the future.

Mr Soo Ho Hock MENG – Introduced collaborative robots (Cobots) which are the value proposition enabler in the IR4.0 tool kit, especially for SMEs to improve their processes, drive productivity, reduce dependence on labour intensity and provide the foundation for adoption of newer manufacturing technologies. These Cobots are highly cost effective and have successfully been incorporated into manufacturing processes. In one instance, to reduce cost, programming is very much simplified, with no proprietary codes, from Blockly to the common languages such as Lua, C, C++ and Python. This makes it easier to code once and deploy many times in multiple situations. Cobots also provide increased safety, speed and the ability to work 24/7 with minimal human intervention.

Ts. Dr. Chua Wen-Shyan – Emphasized that successful AI Adoption begins with the first step. He recognises that the first step is always the hardest, but with the right people, skills, continuous development (training) and effort, the learning and adoption curve would be much smoother. There are many low and no-code AI platforms which are user friendly for citizen developers. Low code AI accelerates AI adoption in the community with increased productivity and implementation speed than traditional designs. Having a people-centric strategy would ensure the sustainability of AI adoption and companies would be able to realize the benefits sooner than expected. He highlighted Start Small and Scale Big as the key of transformation in adopting AI as the solutions in the industries.


Mr Wong Lian Kee, President of Expertise Resource Association (ERA) (pic above) wrapped up the webinar with his closing remarks, highlighting:
• Humans will have to co-exist with Artificial Intelligence (AI) and machines going forward. Both AI and robotics must be adopted to further enhance human capabilities and potentials.
• The applications, possibilities and its benefits should be seen in a positive light, as this technology powered by AI and robots will open up immense business opportunities, especially for SMEs.
• AI and robotics technology is still an evolving instrument. The impact of the future AI and robotics evolution depends on how positively we will receive, react and utilize the technology.

 

The recording of this webinar hosted by SHRDC can be viewed here:

 

FORTHCOMING EVENTS

MASSA Forthcoming Events


a. 21 February 2023 — MASSA Visit to Malaysian Research Accelerator for Technology & Innovation (MRANTI)

b. 14 March 2023 — MASSA – EXIM Bank Business Networking Luncheon

For more information, please contact the MASSA Secretariat at
mail@massa.net.my / massamssc@gmail.com

Read the latest edition of the MASSA e-Newsletter by clicking HERE


21 February 2023: MASSA Visit to Malaysian Research Accelerator for Technology & Innovation (MRANTI)


As you may know, the Ministry of Science, Technology and Innovation (MOSTI) had formed the Malaysian Research Accelerator for Technology & Innovation (MRANTI), through the merger of two of its agencies, namely, Technology Park Malaysia and Malaysian Global Innovation and Creativity Centre (MaGIC).

MRANTI, as Malaysia’s central research & innovation commercialisation agency aims to accelerate commercialisation of technology by nurturing strong partnerships and strategic collaborations between the industries and academia, which will, in turn, bridge the gap to bring about impactful research through patented inventions, and ready-to-use technologies. This is aimed at facilitating Malaysia’s trajectory towards becoming technology producer, creator and leader. At a national level, MRANTI aims to tackle issues such as low commercialisation rate, low gross domestic expenditure on R&D (GERD), low R&D spend by the private sector, and overlapping of roles between government agencies.

MRANTI Park envisions to provide 4IR-ready infrastructures & integrated facilities for innovators & entrepreneurs with ideas to impact and be a one-stop shop for innovation commercialisation. MRANTI Park serves as an 4IR hub and a global centre for technological innovation.

Located in MRANTI are various integrated infrastructure to facilitate the above goals. A highlight is the Living Labs which serve as a platform to pilot innovations in a controlled environment by integrating real-time ideas into real-life settings. Some of these Living Labs include the MakersLab, a prototyping space equipped with technology, tools and facilitators for guidance and assistance.

Cognizant of the above, with the aim to introduce, highlight and showcase MRANTI and MRANTI Park, and the role MRANTI plays in inculcating a culture of innovation, MASSA will be leading a delegation to visit to MRANTI Park on the following:

 

Date 21 February 2023 (Tuesday)
Time 10:30 am – 2:30 am
Venue HIVE 5 (Enterprise 4), Taman Teknologi MRANTI, Bukit Jalil, 57000 Kuala Lumpur
Registration https://forms.gle/5xFHMzHFi9nEECcB8

(Closing date: 13 February 2023)

 

The tentative programme for this visit will be as follows:

Time Item
10.30 am Arrive at MRANTI Park
10.45 am Welcome Speech by Mr. Rajen Dorairaj, Head of Partnership, MRANTI
10.50 am Opening Speech by Ms Ng Su Fun, Executive Secretary, MASSA
10.55 am Presentation by MRANTI

Speaker: Mr. Keasavan Hari Krishnan, Global Portfolio and Partnership

11.15 am Sharing Session by MRANTI Tenants
12.15 noon Tour of MRANTI Park & MakersLabs
 
1.00 pm Luncheon & Networking
2.30 pm Adjourn.

 

This visit, provides the opportunity to learn about the latest technological developments and see how they are being implemented in real-world applications. We will also have the opportunity to hear from on-site companies working in the field about their experiences driving innovation.

You are encouraged to join us on this visit to MRANTI. This is a great opportunity to see first-hand how innovation is driving the advancement of selected industries.

Innovation is crucial for the growth and success of any organization or industry. We invite you and the members of your association to join us for this visit on 21 February 2023.


14 March 2023: MASSA – EXIM Bank Business Networking Luncheon


In this new year, MASSA is stepping up its efforts post-COVID to reconnect with the South-South developing nations, and has identified the Central Asian region (comprising Uzbekistan, Kazakhstan, Tajikistan, Turkmenistan and the Kyrgyz Republic) to commence a seminar to introduce and highlight the business opportunities available in this region. MASSA is collaborating with EXIM Bank on this initiative.

EXIM Bank is a government-owned Development Financial Institution (DFI), tasked with delivering effective financing and takaful solutions for cross-border ventures. The Bank was established to amongst others, promote reverse investment and export of strategic sectors such as capital goods, infrastructure projects, shipping, value added manufactured products and to facilitate the entry of Malaysian companies to new markets, particularly to the non-traditional markets.

Recognising the synergy between the two organisations (MASSA and EXIM Bank) towards promoting and enhancing Malaysia and South-South business linkages, and building on the momentum of the previous year, which celebrated 30 Years of Central Asia – Malaysia Diplomatic Relations, MASSA and EXIM Bank will organise a Business Briefing and Networking Session at EXIM Bank’s premises on the following:

 

Date 14 March 2023 (Tuesday)
Time 9:30 am – 1:30 pm
Venue Main Hall, Level 3, EXIM Bank, Jalan Sultan Ismail, 50250 Kuala Lumpur
Registration https://forms.gle/DS8jjmb7bkGwyBds8

(Closing Date: 03 March 2023) 

 

The tentative programme for this business networking luncheon will be as follows:

9:30 am Arrival of Guests
10:00 am Welcome Remarks by Encik Arshad Ismail, P/CEO EXIM Bank
10:10 am Welcome Remarks by MASSA
10:20 am Central Asia Market Outlook Opportunities & Challenges in 2023
10:40 am EXIM Bank Financial Assistance for Malaysian Companies: The Value Proposition
11:00 am Coffee Break
11:20 am Secure Trading with EXIM Bank Trade Credit Insurance & Takaful Proposition: Why Must your International Business Have It?
11:40 am  

Discover & Explore Business Opportunities in Central Asia

(Sharing by representatives from the Central Asian Embassies in Malaysia)

 

12:40 pm Q & A
1:00 pm Lunch & Networking session

This session is organised with the aim to feature the Central Asian nations coupled with EXIM Bank’s expertise and knowledge and MASSA’s services as a business association to bring together members, clients and stakeholders to reconnect with the view towards revitalising business connections and form trade linkages between Malaysia and Central Asia. We look forward to you and the members of your association to join us at this networking event on 14 March 2023.

MASSA Annual Report 2020 – 2021

2021 August Issue

 

President’s Statement

Editorial

– Country Feature – Bangladesh: A Brief on Trade and Investment Opportunities in Bangladesh

MDEC: Digital Job Vacancies Almost Tripled in Malaysia

– MATRADE: Sourcing from Malaysia through E-Commerce

MIDA Smart Automation Grant (SAG): A smart move for small and medium-sized enterprises (SMEs) in  COVID-19 pandemic business operation

– Honing and Acquiring Talent for Digital Transformation

– Diary of Events

1. 26 May 2021:
BMCCI Webinar: “Bangladesh-Malaysia FTA: Challenges & Opportunities for Business Community”

2. 2 June 2021:
Online Round Table Discussion on “Connecting to the African Market – Mauritius Your Investment Destination”

3.  2 June 2021:
Showcase Bangladesh: 2021 Bangladesh-Malaysia Investment Summit

4. 23 June 2021:
30th Annual General Meeting of MASSA

 Click to view: MASSA Annual Report 2020 – 2021

5. 24 June 2021:
Zoom Meeting with H.E. Diego Velasco, Ambassador of Chile to Malaysia

– Forthcoming Events

  • • 18 August 2021: ‘How Safe Are You Online?’ A Cybersecurity Webinar jointly hosted by PIKOM-ASOCIO-MAJECA supported by MASSA and Cybersecurity Malaysia

Diary of Events (August 2021 Issue)

1) BMCCI Webinar: “Bangladesh-Malaysia FTA: Challenges & Opportunities for Business Community” held on 26th May 2021 Via Zoom


The Bangladesh-Malaysia Chamber of Commerce and industry (BMCCI) on 26th May 2021 over Zoom organised a webinar titled “Bangladesh-Malaysia FTA: Challenges and Opportunities for Business Community”. Ms Ng Su Fun, Executive Secretary represented MASSA as an invited discussant on the panel of discussants and opinion leaders.

The webinar was also graced by Chief Guest, H.E. Tipu Munshi, M.P. Honorable Minister, Ministry of Commerce, Government of the Peoples’ Republic of Bangladesh, and Guests of Honor, H.E. Md. Golam Sarwar, High Commissioner, Bangladesh High Commission to Malaysia and H.E. Haznah Md. Hashim, High Commissioner, High Commission of Malaysia to Bangladesh.

This webinar was organised with the aim to discuss the effectiveness of a free trade agreement (FTA) in unlocking international business opportunities between Bangladesh and Malaysia by taking an institutional perspective in explaining the existence and effects of non-tariff barriers and how the FTA can address these barriers to attract investors.

The webinar programme was as follows:


 Bangladesh-Malaysia FTA:

Challenges & Opportunities for Business Community

26th May 2021 2.00 pm – 3.30 pm


Time Details
2.00 – 2.05 pm Welcome address by Chairperson & Moderator, Raquib Mohammad Fakhrul Rocky, President, BMCCI


2.05 – 2.25 pm Keynote paper presentation on “Bangladesh-Malaysia FTA: Challenges and Opportunities for Business Community” by Dr Mostafa Abid Khan, Member, Bangladesh Trade & Tariff Commission, Government of the Peoples’ Republic of Bangladesh


 

2.25 – 2.45 pm

Panel Discussion


2.45 – 3.05 pm Open discussion / Q & A


3.05 – 3.10 pm Remarks by Guest of Honor, H.E. Md. Golam Sarwar,
High Commissioner of Bangladesh to Malaysia


3.10 – 3.15 pm Remarks by Guest of Honor, H.E. Haznah Md Hashim,
High Commissioner of Malaysia to Bangladesh


3.15 – 3.25 pm Remarks by Chief Guest, H.E. Tipu Munshi, M.P.,
Honorable Minister, Ministry of Commerce, Government of the Peoples’ Republic of Bangladesh


3.25 – 3.30 pm Concluding remarks by Md. Anwar Shahid, Vice-President, BMCCI & Convener of Trade & Investment, Steering Committee


 

The full recording of the webinar can be viewed on the BMCCI Facebook Page from the following link: https://fb.watch/5JO5IluqIs/.


The webinar began with a welcoming address from Chairperson & Moderator,  Mr Raquib Mohammad Fakhrul Rocky (pic below), President of BMCCI.

 

Dr Mostafa Abid Khan (pic below), Member, Bangladesh Trade & Tariff Commission, Government of the Peoples’ Republic of Bangladesh presented a keynote paper on “Bangladesh-Malaysia FTA: Challenges and Opportunities for Business Community”. His keynote touched on the following items:

– A comparison of key indicators between Bangladesh and Malaysia

– The trade policies of the nations

– Trade performance of Bangladesh and Malaysia

– Bilateral economic relations between Malaysia and Bangladesh

– The challenges and opportunities of a bilateral FTA


Following that a panel discussion amongst the discussants / opinion leaders.

From left to right:

Mr Amri Bukhairi Bakhtiar, Director, Strategic Negotiation Division, Ministry of International Trade and Industry (MITI) Malaysia

Mr Noor Md. Mahbubul Haq, Joint Secretary, Ministry of Commerce, Government of Bangladesh

Ms Ng Su Fun, Executive Secretary, Malaysia South-South Association (MASSA)

Dr Khondaker Golam Moazzem, Research Director, Centre for Policy Dialogue (CPD)

From left to right:

Mr Md. Saiful Islam, Senior Reporter, The Financial Express

Mr Syed Moazzam Hossain, Former President, BMCCI

Dr Sabrina, Chairperson, SVC Jhilmil Residential BD. Ltd.

Mr Abrar Anwar, Managing Director & CEO, Standard Chartered Malaysia

 


After the Question & Answer session following the panel discussion the Guests of Honor and the Chief Guest gave their remarks.


Guest of Honor, H.E. Md. Golam Sarwar, High Commissioner of Bangladesh to Malaysia

Guest of Honor, H.E. Haznah Md Hashim, High Commissioner of Malaysia to Bangladesh

Chief Guest, H.E. Tipu Munshi, M.P., Honorable Minister, Ministry of Commerce,
Government of the Peoples’ Republic of Bangladesh


The webinar came to a close with the concluding remarks delivered by Mr Md. Anwar Shahid (pic below), Vice-President, BMCCI & Convener of Trade & Investment, Steering Committee.


MASSA would like to thank the Bangladesh-Malaysia Chamber of Commerce and industry (BMCCI) for organised and inviting MASSA and its members to participate in this webinar. MASSA congratulates BMCCI’s role in promoting and facilitating the bilateral business and investment flows over the years.

Below are a few group photos of panelists and participants:


2) Online Round Table Discussion on “Connecting to the African Market  – Mauritius Your Investment Destination” held on 2 June 2021 via Microsoft Teams


The Economic Development Board (EDB) of Mauritius and the Federation of Malaysian Manufacturers (FMM) of Malaysia organised an online Round Table Discussion on “Connecting to the African Market – Mauritius Your Investment Destination” on 2nd June 2021. Members of MASSA and the MASSA secretariat attended this event.

The Online Round Table Discussion was graced by H.E. Mr. Jagdishwar Goburdhun, G.O.S.K., High Commissioner of Mauritius to Malaysia, Tan Sri Dato’ Soh Thian Lai, President of the Federation of Malaysian Manufacturers, Mr Geerish Bucktowonsing, Director of Industry, Economic Development Board (EDB) and Ms Rooma Pillay Narrainen, Manager – Trade Division, Mauritius Chamber of Commerce and Industry.

This Round Table Discussion was organised with the aim to discuss potential and opportunities available in Mauritius for a variety of Malaysian businesses and investments. Mauritius is seeking to widen and deepen good economic relations with Malaysia through the import-export sector as well as tech transfer, training and upskilling of Mauritian talents in Malaysia and establishing Malaysian manufacturing operations with local business partners.

Mauritius can be a key trade and investment partner for Malaysia, targeting the 1.3 billion market in the African continent. Mauritius is naturally and strategically situated in the Indian Ocean and had ratified a number of FTAs across Africa as well as signed FTAs with India and China.

Trade Agreements Network between Mauritius and other regions and countries.

This gives Mauritius and its business affiliates access to almost 70% of the world population as potential markets. Besides that, the Mauritian government has proven to maintain political peace and stability, nurturing the growth of Mauritian enterprises and leading markets across Africa. The government is investing heavily in infrastructure, telecommunications and improving public facilities. The private sector also enjoys good cooperation with the government, further boosting the nation’s economic trajectory.

The webinar programme was as follows:


 Online Round Table Discussion:

Connecting to the African market – Mauritius Your Investment Destination

2nd June 2021 2.00 pm – 3.00 pm


Time Details
2.00 – 2.05 pm Welcome address by Moderator, Mr. Vikash Ramdin, Manager Singapore Desk (ASEAN Region) at Economic Development Board (EDB) of Mauritius


2.05 – 2.10 pm Opening remarks by H.E Mr. Jagdishwar Goburdhun, G.O.S.K., High Commissioner of Mauritius to Malaysia


2.10 – 2.25 pm Presentation by Mr. Geerish Bucktowonsing, Director of Industry, Economic Development Board (EDB) of Mauritius


2.25 – 2.40 pm Presentation by Ms. Rooma Pillay Narrainen, Manager – Trade Division, Mauritius Chamber of Commerce and Industry.


2.40 – 3.00 pm Discussion and Q&A between participants and speakers


3.00 pm Closing of Online Round Table Discussion moderated by Mr. Vikash Ramdin



 

(Clockwise, from top left)
Mr Geerish Bucktowonsing, Mr Vikash Ramdin, Tan Sri Dato’ Soh Thian Lai, H.E. Mr. Jagdishwar Goburdhun

Mr Geerish Bucktowonsing, Director of Industry, Economic Development Board (EDB) of Mauritius presented on “Connecting to the African Market: Mauritius Your Investment Destination”. His presentation highlighted the following items:

Mauritius: International Accolades

Mauritius: Preferential Markets

Mauritius: Manufacturing Sector at a Glance (2020)

Mauritius: Platform for High Value-Added Manufacturing

New Business Opportunities in Mauritius

Trade Incentives Offered in Mauritius

Investment Incentives for the Manufacturing Sector in Mauritius


Ms Rooma Pillay Narrainen, Manager – Trade Division, Mauritius Chamber of Commerce and Industry presented on “Preferential Rules of Origion: Exports to Africa”.

The highlights of her presentation can be seen from the diagrams and charts below:

Existing Trade Agreement between Mauritius and Africa

Rules of Origin may differ depending on different trade agreements. Hence, Rules of Origin differs for COMESA, SADC and ACFTA. More information may be obtained from: https://www.mcci.org/

Mauritius Current Exports to Africa


MASSA would like to thank the Economic Development Board (EDB) of Mauritius and the Federation of Malaysian Manufacturers (FMM) of Malaysia for organising and inviting MASSA and its members to participate in this Online Round Table Discussion. MASSA congratulates EDB and FMM’s role in promoting and expanding bilateral business and investment opportunities between Malaysia and Mauritius as well as the African continent.

Sources:

Mauritius High Commission – Kuala Lumpur, Malaysia

  Mauritius Economic Development Board

17th Floor West Block Mauritius
Wisma Selangor Dredging 10th Floor, One Cathedral Square Building
Jalan Ampang 16, Jules Koenig Street Port Louis
50450 Kuala Lumpur 11328, Republic of Mauritius
Telephone: 020 603 2163 6301/06, 020 603 2162 3941 Telephone: +230 203 3800
Fax: 020 603 2163 6294 Fax: +230 210 8560
Email: maurhckl@streamyx.com, klhc@govmu.org Email: contact@edbmauritius.org
   
https://mauritius-kualalumpur.govmu.org https://www.edbmauritius.org/

3) Showcase Bangladesh: 2021 Bangladesh-Malaysia Investment Summit held on 2 June 2021 via Zoom


Standard Chartered Malaysia jointly hosted a virtual forum titled ‘Showcase Bangladesh: 2021 Bangladesh-Malaysia Investment Summit‘ alongside the Bangladesh Investment Development Authority (BIDA) on 2 June 2021.

 

The webinar began with a promotional video highlighting the investment outlook for Bangladesh prepared by BIDA.

Welcome Address:

  From left to right:
– Mr Naser Ezaz Bijoy
,

Chief Executive Officer,
Standard Chartered Bangladesh– Mr Abrar Anwar,
Chief Executive Officer,
Standard Chartered Malaysia

Keynote Presenters:

Chief Guest, H.E. Tipu Munshi, Honourable Minister of Commerce of Bangladesh

 

Mr Md Sirazul Islam, Executive Chairman, Bangladesh Investment Development Authority

Special Guest, Mr Salman Fazlur Rahman, Honourable Private Sector Industry & Investment Adviser to the Prime Minister delivered a speech after the panel discussion.

Panel Discussion:

From left to right:

1. Panel Moderator, Mr Ifrad Chowdhury

2. H.E. Mr Md Golam Sarwar, High Commissioner of People’s Republic of Bangladesh to Malaysia

3. H.E. Haznah Md Hashim, High Commissioner of Malaysia to Bangladesh

4. Mr Mahtab Uddin Ahmad, Chief Executive Officer, Robi Axiata

5. Ms Rupali Chowdhury, President, Foreign Investors Chamber of Commerce and Industry

6. Mr Mak Joon Nien, Head of Client Coverage, Corporate, Commercial & Institutional Banking, Standard Chartered Malaysia

 

The webinar concluded with concluding remarks from Mr Enamul Huque, Head of Global Banking, Standard Chartered Bangladesh who thanked the role-players for sharing their insights.

The webinar highlighted the opportunities and incentives available for investment with Bangladesh. The Government of Bangladesh and its agencies shared their commitment to improve the business environment and increase trade flows, through reforms from a legal standpoint and in the equity markets.

Group photos of the role-players are as follows:


4) 30th Annual General Meeting of MASSA held on 23 June 2021


Tan Sri Azman Hashim (pic below), President of MASSA convened the Thirtieth (30th) Annual General Meeting (AGM) of MASSA at the Boardroom, 26th Floor, Bangunan Ambank Group, Jalan Raja Chulan, Kuala Lumpur over Zoom video-conference in compliance with the prevailing SOPs and directives in place to combat the spread of the COVID-19 pandemic.

Tan Sri Azman Hashim delivered his address and the meeting proceeded to unanimously adopt the Annual Report and the audited accounts of the Association for the year ended 31st December 2020. You can read the MASSA Annual Report 2020 – 2021 here: http://www.massa.net.my/massa-annual-report-2020-2021/. The President thanked the Executive Committee and Office Bearers for their continuing support and MASSA members for their participation in MASSA events and activities.

The following were elected to the Executive Committee of MASSA for the new term 2021 – 2023:

Office Bearers: 
President: YBhg Tan Sri Azman Hashim
Vice-President (i): YABhg Tun Michael Chen Wing Sum
Vice-President (ii): YBhg Datuk Lim Fung Chee
Honorary Secretary: YBhg Datuk Lee Teck Yuen
Honorary Treasurer: YBhg Tan Sri Datuk Tee Hock Seng, JP
Honorary Assistant Secretary: YBhg Dato’ Lawrence Lim Swee Lin

Executive Committee Members: 
– YBhg Tan Sri Ghazzali Sheikh Abdul Khalid
– YBhg Dato’ J Jegathesan
– YBhg Dato’ Tan Kia Loke
– Mr Alagasan Gadigaselam
– YBhg Datuk Merlyn Kasimir
– YBhg Dato’ Shahrul Nazri Dato’ Abdul Rahim
– YBhg Tan Sri Dato’ Seri Vincent Tan
– YBhg Dato’ Ahmad Fuaad bin Mohd Kenali 

Tan Sri Azman Hashim, Chairman, congratulated the newly-elected Office Bearers and Executive Committee members on their appointment.


Some photos of the meeting proceedings can be found below:

 

Datuk T Y Lee, Honorary Secretary

Dato’ Ahmad Fuaad bin Mohd Kenali, Member of Executive Committee

En Mansor Shah Wahid, Ex-Officio, MATRADE

A virtual group photo of the attendees was taken at the end.

A virtual group photo of the attendees was taken at the end.

On behalf of the President, MASSA thanks its members and ex-officio for their participation at its 30th Annual General Meeting.


5) Zoom Meeting with H.E. Diego Velasco, Ambassador of Chile to Malaysia on 24 June 2021


H.E. Diego Velasco, Ambassador Extraordinary and Plenipotentiary of Chile to Malaysia, and Sr Eduardo Callejas M., Counsellor had a virtual meeting with MASSA Secretariat (and MASSCORP) on 24 June 2021. Ms Ng Su Fun, Executive Secretary, MASSA, Mr Samuel Loh and members of the MASSA Secretariat met with His Excellency to discuss on potential joint collaborations for MASSA members.

(left to right) Ms Ng Su Fun, Mr Samuel Loh, H.E. Diego Velasco and Sr Eduardo Callejas

Honing and Acquiring Talent for Digital Transformation

Article prepared by:

Mr Rony Ambrose Gobilee
Chief Programmes Officer
Human Resource Development Corporation (HRD Corp)


Honing and Acquiring Talent for Digital Transformation

Digital transformation is without a doubt, one of the most positive changes to have emerged from the pandemic. It has allowed companies to become more agile, efficient and competitive. Many seemed to believe that technology is the primary driver of digital transformation. On the contrary however, it is actually spurred by human capital. People and technology empower one another. Therefore, securing the right talents for your company’s digital transformation strategy should be a priority.

Rapid technological advancement brings convenience to our work lives. However, it also makes the future far less predictable. A survey by Forrester in 2020 found that only 46% of companies in Malaysia are on a digital transformation journey1. This is because, it appears that the majority of local companies are currently not set up for taking advantage of the new opportunities offered by digitalisation and mastering the challenges that come with it.

Aside from having to plan on which technology solutions to invest in, digitalisation requires employers to decide on which new positions to fill and which jobs or even departments to eliminate if necessary. To mitigate this, companies must focus on reskilling and upskilling existing employees so that they are better equipped to embrace digitalisation at the work place without their skillset, knowledge or roles becoming obsolete as a result of digitalisation. To that end, employees must be encouraged to be agile, dynamic and open to taking on new challenges to enhance their value in a digital-first workplace.  

Skills are categorised into hard and soft. Hard skills refer to technical skills acquired through education, training or certifications. Soft skills are interpersonal attributes, namely communications, attitude, leadership and more. Employees who possess high levels of proficiency in both sets of skills are rare and in high demand, especially by companies undertaking the gargantuan challenge of digital transformation.

Winning over talents for your company’s digital transformation strategy is no simple task. The movement of top tech talents in the labour market is extremely fluid. Therefore, it is important for you to clearly establish how your company will transform digitally and determine the technology and talents required to achieve that transformation. Identify value propositions that resonate with talents (e.g., career progression, freedom to innovate, skills development). Most importantly, the compensation package must commensurate with the experience and value that the employee offers.

According to the Department of Statistics Malaysia, the digital economy contributed a staggering 19.1% (RM289 billion) to  Malaysia’s GDP in 2019 and this grew to 20% in 2020.

This significant contribution could be attributed to the fact that in 2019, 1.14 million Malaysian talents were employed in the digital sector. Therefore, equipping Malaysia’s workforce with digital skills is paramount for  our nation’s growth and success. Possessing digital skills is no longer optional, those who do not have them will get left behind.

HRD Corporation’s Role in Driving Malaysia’s Digital Transformation Agenda

HRD Corp has been at the forefront of Malaysia’s human capital development for the past 28 years. Our mission is to improve lives through the promotion of lifelong learning and the acquisition of future work skills.

From our internal database, we have observed a significant shift in training trends. Unlike before, employees from industries across the spectrum are now enrolling in training courses related to digital skills, from basic Microsoft Excel, to complex Machine Learning. A total of 231,054 training places related to digital skills were successfully carried out by employers from 2018 to 2020. More than RM150 million was invested in digital skills training from 2018 to 2020.

HRD Corp has implemented a variety of initiatives to provide financial assistance to eligible companies that are undergoing digital transformation. These include:

  1. 1. Information Technology (IT):
    Provide financial assistance to employers for the purchase of desktop or laptop computers, webcam and internet connection for their inhouse computer lab, to train employees in the field of Information Technology.
  2. 2. Computer Based Training (CBT):
    Enable employers to purchase/develop training software to retrain and upgrade the knowledge and skills of their workforce.

  3. 3. RiSE4WRD for Industry4WRD:
    Assist Small & Medium Enterprises (SME) in the manufacturing and related sectors that have participated in the Readiness Assessment (RA) under the Ministry of International Trade & Industry (MITI), to start or accelerate their digital transformation journeys.
  4. 4. PENJANA INITIATIVE – INDUSTRY REVOLUTION 4.0:
    Assist employers that are planning on training their workers in digitalisation-related courses that could help employers improve business productivity and sustainability.

To learn more, please visit https://hrdcorp.gov.my/programmes/

Additionally, HRD Corp has also developed the Industrial Skills Framework (IndSF) for Digital Technology with key industry players as a common reference for skills required by individuals and employers to thrive in the digital economy. Information such as career pathways, recommended training programmes and certification are also included in the IndSF. Software Development, Data Science, Cybersecurity, are among the key emerging focus areas highlighted in the document.

Technology is evolving at an exponential rate and it is integral to how we live and work.  Information and data have become core business assets in this digital age. Insights garnered through the digital transformation process which are then acted upon by competent employees can accelerate a company’s progress. From big data, to blockchain, to artificial intelligence, the potential of emerging technologies is immense. Assembling the right pool of talents who are able to fully leverage modern digital technology, may be the single most important step that a company contemplating digital transformation can take2. A clear focus on talent engagement will help companies better retain their talents, while improving business profitability and sustainability.

Source

  1. 1. Granzen, A. (2021) “Spotlight On Southeast Asia: The State Of Digital Transformation In Malaysia”
  2. 2. Davenport, T., Redman, T. (2020) “Digital Transformation Comes Down to Talent in 4 Key Areas”


Contact


PEMBANGUNAN SUMBER MANUSIA BERHAD

Wisma HRD Corp, Jalan Beringin
Damansara Heights
50490 Kuala Lumpur
Tel: 1800-88-4800
Fax: 03-2096 4999
E-mail: support@hrdcorp.gov.my
Website: https://hrdcorp.gov.my/

MIDA Smart Automation Grant (SAG): A smart move for small and medium-sized enterprises (SMEs) in COVID-19 pandemic business operation

Article by the Malaysian Investment Development Authority, MIDA


MIDA Smart Automation Grant (SAG):
A smart move for small and medium-sized enterprises (SMEs) in COVID-19 pandemic business operation

In efforts to build a resilient recovery against the backdrop of the COVID-19 pandemic, the Malaysian Government launched the National Economic Recovery Plan (PENJANA) Stimulus Package, valued at RM35 billion in June 2020, to support the nation and businesses in the ‘new normal’. Through 40 key initiatives, PENJANA emphasises three (3) strategic thrusts:

• Empower the People;
• Propel Businesses; and
• Stimulate the Economy.

Recognising SMEs as the backbone of Malaysia’s economy, which makes up 98 per cent of the total establishments in the country, the Government continues to assist and support SMEs and Mid-tier Companies (MTCs) to cushion the impact of the pandemic. Hence, the Smart Automation Grant (SAG) initiative was introduced with an allocation of RM50 million. MIDA initiates the SAG over a 12-month programme and companies are eligible to apply to MIDA from 4 December 2020 to 31 December 2021.

Given on a matching basis (1:1) based on eligible expenditures, up to a maximum grant of RM1 million per company, MIDA SAG is a structured programme with the following objectives:-

• assist and incentivise Malaysian owned SMEs and MTCs to automise and digitalise operations, production and trade channels;
• reduce reliance on low-skilled foreign workers;
• improve efficiency in the manufacturing and services sectors;
• provide job opportunities in high value-added sectors; and
• boost domestic investment.

Eligibility criteria for SME and MTC

MIDA has also collaborated with selected banks as strategic alliances to promote and provide knowledge to companies on automation and digitalisation. First, companies will go through a series of session which would help them to refine their knowledge on automation and digitalisation through simulation training and evaluations. Subsequently, companies will share their plans to start developing or adopting new technologies to automate their production process or digitalise their business operations. Successful companies under this programme then may submit their application to MIDA and pitch to the Approval Committee. To date, MIDA has engaged with two banks, namely, AmBank Group and Malaysian Industrial Development Finance Berhad (MIDF).

Since its launch, MIDA SAG has received tremendous response and high interest shown by the domestic industries. As at 31 May 2021, MIDA has received 493 applications, surpassing the original projection. As at 30 June 2021, the Smart Automation Grant Approval Committee has approved a total of 77 companies with matching grants amounting to RM48.5 million, of which 86 per cent of the recipients are SMEs. Approved companies are mainly from industries such as plastics, wood, furniture and textiles. This indicates productive undertakings aligned with the Government’s aspiration under the PENJANA to reduce dependency on low-skilled labour and ultimately increase automation as well as the productivity of manufacturing and services companies.

The Government has since added an additional RM50 million allocation for the SAG under the PEMERKASA stimulus package.

Moving forward, MIDA, as the national principal investment promotion agency under the Ministry of International Trade and Industry (MITI), will continue to assume a vital role in shaping the future of Malaysia’s digital economy, as well as to drive automation and digitalisation of SMEs and MTCs.

About MIDA
MIDA is the government’s principal investment promotion and development agency under the Ministry of International Trade and Industry (MITI) to oversee and drive investments into the manufacturing and services sectors in Malaysia. Headquartered in Kuala Lumpur Sentral, MIDA has 12 regional and 20 overseas offices. MIDA continues to be the strategic partner to businesses in seizing the opportunities arising from the technology revolution of this era. For more information, please visit www.mida.gov.my and follow us on Twitter, Instagram, Facebook, LinkedIn and YouTube channel.

Scan to connect with MIDA:

www.mida.gov.my

MATRADE: Sourcing from Malaysia through E-Commerce

Article by the Malaysia External Trade Development Corporation, MATRADE


Sourcing from Malaysia through E-Commerce

The global eCommerce market is expected to reach almost US$5 trillion in 2021, proving once again that the shift in online shopping triggered by the COVID-19 pandemic is not slowing down. In 2020, eCommerce registered a double-digit growth in almost all markets. China continues to lead the global eCommerce market, with total online sales of US$2.8 trillion. It also has the world’s most digital buyers, with 792.5 million, representing 33.3% of the global total.

The COVID-19 pandemic made a significant impact on eCommerce trends around the world. With physical stores shuttering overnight, consumers flocked to the internet for either essential goods and services or other products. Experts say the pandemic accelerated the shift to online shopping by as much as five years.

Online shoppers are increasingly looking outside their country’s borders for purchases. According to Facts and Factors recent research study, the global cross-border B2C eCommerce market size was estimated at US$780 billion in 2019 and is expected to reach US$4.8 trillion by 2026.

The Association of Southeast Asian Nations (ASEAN) and East Asia together has the world’s fastest-growing online market, with an existing internet user base of over 350 million users and an overall market size of US$72 billion in 2018.

In the global trade perspective, 2020 was a challenging year for all economic regions. Mr. Mohd Mustafa Abdul Aziz, Chief Executive Officer of MATRADE, noted that “Malaysia too, was severely affected especially in the manufacturing activities and the movement of goods and services, resulting in negative external trade growth in the first half of the year. However, Malaysia’s external trade rebounded in the second half of 2020 due to the progressive opening of the economy and gradual recovery of external demand.”

Malaysia’s trade surplus in 2020 recorded the 4th consecutive year of double-digit growth, with an expansion of 26.9% to RM184.79 billion compared to 2019. This was also the largest trade surplus thus far, representing Malaysia’s achievement in sustaining trade surplus for 23 consecutive years since 1998.

Malaysia’s trade with existing Free Trade Agreement (FTA) partners in 2020 stood at RM1.185 trillion and accounted for 66.7% of Malaysia’s total trade. Furthermore, the signing of the Regional Comprehensive Economic Partnership (RCEP), the biggest FTA in the world, will provide Malaysian companies and businesses access to more than a third of the world’s market, attract foreign direct investment and will be a boon to Malaysia’s export growth.

Mr. Mohd Mustafa also highlighted the digitalisation initiatives that MATRADE has embarked upon, “MATRADE is also embracing the new norm by changing its approach to cater for a more agile assistance and enhanced promotion activities to ensure Malaysian companies remain competitive. MATRADE made necessary shifts to adapt to the changes of doing business in the new norm, by leveraging on the usage of digital technology, such as virtual exhibitions, online B2B meetings and eCommerce”.

MATRADE is committed in driving cross-border eCommerce to ensure Malaysian exports remain competitive. Various efforts have been implemented under the National eCommerce Strategic Roadmap (NeSR) led by the Ministry of International Trade and Industry (MITI) since 2016 to achieve this objective through cooperation between ministries and government agencies as well as collaboration with industry players, both local and international.

Recognising the impact and potential of eCommerce to the nation’s trade, MATRADE has taken a progressive step by implementing the eTRADE Programme under the 11th Malaysia Plan, 2016 – 2020. Aiming to accelerate the adoption of cross border eCommerce among Malaysian SMEs, the programme benefitted a total of 3,358 companies and generated RM376.3 million in export sales.

Exports were to more than 40 countries, consisting both traditional and emerging markets like the USA, Japan, China, ASEAN, Bhutan, Papua New Guinea and Mauritius. Major products exported include food and beverages, toiletries and cosmetics, furniture and apparels, garments and accessories.

Through the eTRADE Programme, MATRADE has taken the initiative to provide a springboard for Malaysian SMEs to adopt and leverage on eCommerce to expand their export markets and increase their reach globally. Now, buyers from all over the world can source for a variety of Malaysian products and services from the comfort of their own office or home.

There are many compelling reasons why international buyers should consider Malaysia as a preferred sourcing partner. Malaysia offers a wide range of diversified and high quality products and services. In the global supply chain, Malaysia ranked as one of the leading exporters worldwide for semiconductors, medical disposables and devices, processed food, building materials, healthcare, education, information and communication technology (ICT) and engineering services. In addition, Malaysia’s halal certification is recognised worldwide and the country is renowned for its high quality halal products.

Leveraging on the success of the eTRADE Programme, MATRADE has launched the eTRADE Programme 2.0 in March this year. The enhanced programme aims at not only to continue assisting new Malaysian companies to onboard cross-border eCommerce platforms but also to sustain those already participating in eCommerce.

“This initiative by the Ministry of International and Industry (MITI) through its agency MATRADE underlines our commitment to realize the aspirations of the Malaysia Digital Economy Blueprint (MyDigital), which was launched by YAB Prime Minister of Malaysia on 19th February 2021. The eTRADE 2.0 Programme is in line with Thrust 2: Boost Economic Competitiveness Through Digitalisation”, said Mr. Mohd Mustafa.

“We believe cross-border eCommerce can provide a great opportunity for SMEs to ensure business continuity and resilience while at the same time offer a cost-effective platform for global buyers to source for Malaysian made products and services”.

For further information and assistance, please contact MATRADE via email at info@matrade.gov.my, MATRADE’s social media channels or visit www.matrade.gov.my