MASSA 27th Annual General Meeting (AGM) on 25 June 2018

YBhg Tan Sri Azman Hashim, President of MASSA convened the Twenty-Seventh (27th) Annual General Meeting (AGM) of MASSA at the Banquet Hall, 26th Floor, Bangunan Ambank Group, Jalan Raja Chulan, Kuala Lumpur.

The President of MASSA welcomed members and Committee members and proceeded with the business of the AGM. 


(3rd from left) Tan Sri Azman Hashim, President of MASSA chairing the 27th Annual General Meeting (AGM) of MASSA with (left to right) Tan Sri Ghazzali Sheikh Abdul Khalid, YABhg Tun Michael Chen Wing Sum, Tan Sri Datuk Tee Hock Seng, JP and Tan Sri Dato’ Soong Siew Hoong


YBhg Tan Sri Azman Hashim delivered his address and the meeting proceeded to unanimously adopt the Annual Report and the audited accounts of the Association for the year ended 31st December 2017.


(3rd from left) Tan Sri Azman Hashim, President of MASSA delivered his Address at the MASSA 27th Annual General Meeting (AGM) with MASSA EXCO members


MASSA members attending the 27th Annual General Meeting (AGM) of MASSA


MASSA Annual Report 2017 – 2018


President’s Statement


The Executive Committee and Office Bearers for the term 2017 – 2019 remains as follow:-


President                                      :  YBhg Tan Sri Azman Hashim
Vice President (i)                        :  YABhg Tun Michael Chen Wing Sum
Vice President (ii)                       :  YBhg Datuk Lim Fung Chee
Honorary Secretary                    :  YBhg Datuk Lee Teck Yuen
Honorary Treasurer                   :  YBhg Tan Sri Datuk Tee Hock Seng, J.P.
Honorary Assistant Secretary  :  YBhg Dato’ Lawrence Lim Swee Lin



YBhg Tan Sri Dato’ Mohd Ramli      YBhg Tan Sri Dato’ Soong
Kushairi                                                 Siew Hoong
YBhg Tan Sri Ghazzali Sheikh          YBhg Dato’ Soam Heng Choon
Abdul Khalid
YBhg Dato’ J. Jegathesan                   YBhg Dato’ Tan Kia Loke
YBhg Dato’ Cheah Sam Kip                Ms Norzilah Mohammed



Ms Bahria Mohd Tamil          
–  Ministry of International Trade & Industry Malaysia (MITI)

H E Ambassador Norman Muhamad 
–  Ministry of Foreign Affairs (Wisma Putra)

YBhg Dato’ Azman Mahmud
–   Malaysian Investment Development Authority (MIDA)

Ir. Dr. Mohd Shareen Zainooreen B. Madros  
–  Malaysia External Trade  Development Corporation (MATRADE)


The President thanked the Executive Committee and Office Bearers for their continuing support and MASSA members for their participation in MASSA events and activities.

(right to left) Tan Sri Azman Hashim, Datuk Lim Fung Chee and YABhg Tun Michael Chen Wing Sum

(left to right) Tan Sri Datuk Tee Hock Seng, JP, Tan Sri Azman Hashim, Tan Sri Dato’ Professor Joseph Adaikalam and YABhg Tun Michael Chen Wing Sum


(left to right) Tan Sri Azman Hashim and Dato’ Kuah Lai Huat


(left to right) Dato’ Aziz Bahaman and Dato’ Yaacob Arshad


(left to right) Encik Tajuddin Shahruddin and Mr Alagasan Gadigaselam


(left to right) HE Ambassador Norman Muhamad and Tan Sri Ghazzali Sheikh Abdul Khalid


(left to right) Mr Michael T.C. Lee and Ms Ng Su Fun


“Think On Your Feet (TOYF)” by Selangor Human Resource Development Centre (SHRDC)




TOYFR is now available at SHRDC for in-house and public class options!


Upcoming session available for public participation:


Date: 3-4 September 2018

Time: 9 am-5 pm

Venue: SHRDC Training Centre, Shah Alam

Fee: RM 1,800/pax inclusive GST 0%

HRDF SBL/SBL Khas claimable


#training #communication #concision #clarity #persuasion #impact


Video comment:




Contact SHRDC for more information:


T: +603 5513 3560


Find us online:




Contact Details:-

Selangor Human Resource Development Centre (SHRDC)
No. 1, Ground Floor, Block 2
Pusat Perniagaan Worldwide
Jalan Tinju 13/50, Sect 13
40100 Shah Alam
Selangor Darul Ehsan
Tel: +603-5513 3560
Fax: +603-5513 3490



Country Feature on Papua New Guinea and Republic of Fiji Islands


*Article prepared by MATRADE Melbourne







Papua New Guinea map


Capital Port Moresby
Land area 462,840 sq km
Population 8.3 million (2017 est)


Tok Pisin, English, Hiri Motu
Ethnic Groups Melanesian, Papuan, Negrito, Micronesian, Polynesian
Currency Kina
GDP USD 23.6 billion (2017 est.)

– Agriculture: 22.1%

– Industry: 42.9%

– Services: 35% (2017 est.)

Exports        USD9.526 billion (2017 est.)

(LNG, oil, gold, copper ore, nickel, cobalt logs, palm oil, coffee, cocoa, copra, spice (turmeric, vanilla, ginger, cardamom), crayfish, prawns, tuna, sea cucumber)

Imports USD1.878 billion (2017 est.)

(manufactured goods, machinery and transport equipment, petroleum products, food, chemicals)

Trade Balance USD7.648 billion (2017 est)


RM Mil  Growth Rate % RM Mil Growth Rate % RM Mil Growth Rate % RM Mil Growth Rate %
2013 1,732.4 0.0        325.8 0.0      1,406.6 0.0     2,058.2 0.0
2014 1,417.0 -18.2        278.0 -14.7      1,139.0 -19.0     1,695.0 -17.6
2015 1,374.9 -3.0        476.7 71.5        898.3 -21.1     1,851.6 9.2
2016 1,393.6 1.4       710.4 49.0        683.2 -23.9     2,103.9 13.6
2017 1,445.2 3.7      945.2 33.1        500.0 -26.8     2,390.4 13.6

Source: Department of Statistics, Malaysia (DOSM)



In 2017, Malaysia’s trade with Papua New Guinea (PNG) registered a trade surplus, amounted to RM2.39 billion, an increase of 13.6% from 2016. Exports amounted to RM1.45 billion, an increase of 3.7% from the year before while imports grew by 33.1% to reach RM945.2 million. Major products exported to PNG are:

-Machinery, equipment & parts (RM286.7 mil or 19.8% of total exports);

-Petroleum products (RM216.4 mil or 15.0%);

-Beverages & tobacco (RM179.9 mil or 12.5%)

-Chemicals & chemical products (RM142.0 mil or 9.8%); and

-Processed food (RM82.6 mil or 5.7%).


Executive Summary

1. Papua New Guinea (PNG) is classified as a developing country and is one of the most culturally diverse countries in the world with over 800 languages and over 1,000 distinct ethnic groups. Most of the country’s population live in rural communities and are faced with significant challenges in health, education and economic opportunity.

2. The indigenous population of Papua New Guinea (PNG) is one of the most heterogeneous in the world. PNG has several thousand separate communities, mostly with only a few hundred people – divided by language, customs and tradition.

3. The minerals, timber, and fish sectors are dominated by foreign investors. Manufacturing is limited and the formal labour sector consequently is also limited.   The economy of PNG is dominated by labour-intensive agriculture and capital-intensive extraction of oil and gas, gold, copper, and silver. Mining and petrochemicals now account for over 25% of PNG’s GDP and over 80% of its exports. The country continues to face significant challenges in making economic growth more inclusive and sustainable. Many areas of service delivery – such as health, education, transport, energy and water – remain weak, especially in rural areas. Agriculture provides a subsistence livelihood for 85% of the people.

4. Following construction of a $19 billion LNG project, PNG LNG, a consortium led by Exxon Mobil began exporting LNG to Asian markets in May 2014. The success of the project has encouraged other companies to look at similar LNG projects. As such, more opportunities for Malaysian companies to provide products, services and expertise in the oil & gas sector as well as exploration work through Joint Venture.

5. With 2.5 million square kilometres of fisheries area known as the Exclusive Economic Zone, PNG accommodates an extensive and valuable marine resource. Fishing operations range from small-scale coastal commercial operations to large-scale deep water tuna fishing operations. The tuna industry in the country has evolved from licensed harvesting by international fishing vessels to now include in-country production and canning operations. PNG delivers 14% of the world’s tuna catch and has an existing agreement with the EU to allow duty free exportation of tuna to the region.

6. In general, the PNG economy is highly dependent on imports for manufactured goods. Its industrial sector – exclusive of mining – accounts for only 9% of GDP and contributes little to exports. Small scale industries produce beer, soap, concrete products, clothing, paper products, matches, ice cream, canned meat, fruit juices, furniture, plywood, and paint. The small domestic market, relatively high wages, and high transport costs are constraints to industrial development.

7. Numerous challenges still face the government of PNG, including providing physical security for foreign investors, regaining investor confidence, restoring integrity to state institutions and maintaining economic growth. Although PNG economy grew moderately to 3% in 2017, a more challenging environment is expected in 2018 due to economic slowdown in China.

Major Industries

1. Mining and Petroleum

• The mining industry is capitalising on the wealth of natural resources within the country, with the Exxon-led liquefied natural gas project serving as a case in point. This project alone has the potential to double GDP in the near term and significantly boost PNG’s export revenue.

• The current unfavourable economic climate may result in some mining investment projects being put on hold, but investments in new capacity are expected to develop the Elk-Antelope, P’nyang and Stanley gas, owing to the size and relatively low development cost of PNG’s gas fields and the predicted growth in demand for LNG from Asia. The resulting investment spending will support acceleration in economic growth from 2019.

• Obtaining more revenue from the mineral and petroleum sector by discontinuing the practice of providing significant tax concessions to companies operating in this sector will improve both the fiscal balance and the foreign exchange position in PNG. Further, translating revenues into strong, tangible improvements in living standards for all Papua New Guineans remains the key challenge for the Government of PNG.

2. Manufacturing

• The manufacturing industry has traditionally played a fairly small role in Papua New Guinea. This is attributed to a small domestic market, high labour costs and high transport costs.

• Traditional industrial products from Papua New Guinea include fish, timber, coffee, cocoa, copra and palm oil. Traditionally most manufactured products were produced for domestic consumption.

• While manufacturing still plays a small role in the economy, the country’s manufactured products have begun to enter global market places. These products include food and beverages, building materials, handicrafts, household items and furniture, packaging, and paints and coatings.

• One of the most widely known food production companies in PNG is Paradise Foods Limited, which is the oldest established food manufacturing company in the country. Paradise Foods produce food products for the international and regional markets, including biscuits, corn chips and potato chips.

3. Agriculture

 Agriculture dominates the rural economy of PNG. More than 5 million rural dwellers earn a living from subsistence agriculture and selling crops in domestic and international markets.

• PNG has fertile soils and favourable climate, which permits the cultivation of a wide variety of cash crops particularly in the highlands, coastal and island regions. Production of cash crops is usually centered on plantations but significant smallholder productions among rural communities also exist.

• Small scale farmers either sell their product to the plantations, or to the numerous community boards acting as centralised buyer and seller, set up to stabilise prices and improve bargaining power.

• The main agricultural exports of the country include cocoa, coffee, copra, palm oil, rubber and tea.

• Palm oil is a growing business in PNG, with very large capital investments reaching hundreds of millions of kina and targets tens of thousands of hectares per project. New infrastructure plans are in the pipeline, including an estimated 1300 km of provincial and plantation roads.

• Palm oil is PNG’s most successful agricultural crop, accounting for around 40% of agricultural export earnings over the last decade while directly providing income for over 160,000 people living in rural households.

4. Building & Construction:

• PNG’s construction industry experienced a marked expansion in 2010 thanks to the start of construction on the ExxonMobil-led PNG LNG project. The industry recorded five consecutive years of double digit growth, growing at an average rate of 20.8%.

• The PNG LNG project began commercial operations ahead of schedule in April 2014, with the country delivering its first LNG cargo the following month. While this had a positive impact on state revenues, the construction industry slowed in the wake of the project’s completion.

• The worst of the shocks were cushioned by state investment in infrastructure projects, while long term plans to upgrade the national power grid and planned development of the Konebada Petroleum Park and Elk-Antelope LNG Project could see the country return to growth in the medium term.

• PNG’s partnership with the Asian Development Bank (ADB) is the most significant for the country’s construction portfolio. PNG joined the ADB in 1971, and today stands as the bank’s largest Pacific region borrower for private and public sector development, while the bank represents the nation’s second-largest development partner after AusAID.

• Through its partnership with the ADB, PNG has made significant progress in updating major infrastructure, most notable the Lae Port tidal basin, in addition to improvements under way at its airports. The ADB’s second flagship project, the $640 million Civil Aviation Development Investment Programme, will upgrade safety and security at seven airports, including Jackson’s International Airport in Port Moresby.

• Industry players are aiming to finish projects in time for the 2018 APEC Summit. The typical customer profile of the hotel industry comprises mostly business travellers, so there is an opportunity to attract other kinds of tourists.

• Home building is forecasted to accelerate as the market moves to meet demand. The obstacle to this growth is the lack of freehold land as over 90 percent of land in PNG is customary title. Most of the commercial activity involves deals directly with landholders.

5. Forestry

• In PNG, the forest industry makes an important contribution to the country’s economy. The vast majority of timber is produced as raw logs for export – this account for 97% of the value of all exports of forest products, with woodchips covering almost all of the remainder.

• According to the FAO (2015), Papua New Guinea (PNG) has around 33.6 million hectares of forested land, which constitutes to 72.5% of the total land area. Almost the full extent of the forested area is defined as primary or otherwise naturally regenerated forest, and PNG has about 62,000 hectares of forest plantations.

• It is estimated that only 3% of the country’s land area is publicly owned, most of which are towns and cities, and the remaining 97% is owned by local communities or indigenous groups. The customary rights include rights to almost all natural resources, including forests, and landowner groups are consequently legally entitled to be involved in decisions concerning the management of their forest land.

• The country’s forest industry is predominantly based on the export of logs from natural forests. There are many species harvested from PNG’s forests. The top-10 of most important species for export from Papua New Guinea include Taun (Pometia pinnata), Merbau, locally known as Kwila (Intsia spp.), Malas (Homalium foetidum), Calophyllum (Calophyllum spp.), Terminalia (Terminalia spp.), Kamarere (Eucalyptus deglupta) from plantations, Dillenea (Dillenea spp., mainly D. papuana), Red Canarium (Canarium spp.), Pencil Cedar (Palaquium spp), and PNG Mersawa, also known as Palosapis (Anisoptera thurifera).

Trade Opportunities

1. Building Materials, Hardware & Household Products


-Machinery & Equipment

-Building Materials

-Mechanical & Electrical Appliances and parts

-Household products

-Energy and Renewable Energy products

-Security and automated access systems

-Sanitation and eco-friendly management systems

2. Food and Beverage


-General Food Stuff (e.g. biscuits, tinned / canned and dried food, snacks, etc.)

-Beverages – energy drinks, aerated beverages and natural waters

-Accessories such as equipment and packaging for the F&B industry including packaging


3. Pharmaceutical (non-drugs)


-Medical gloves, syringes, sutures and disinfectants

-Plastic medical disposables

4. ICT


-Mobile application and value add service providers

-International cables for connectivity

Investment Opportunities

The following profiles have been identified by the Investment Promotion Authority PNG for overseas inbound investment:

1. Agriculture:
a) Coffee, cocoa, coconut (copra), palm oil, spices, tea and rubber.

2. Communications
a) Digitization of telephone exchanges;
b) Upgrading of transmission technology; and
c) Mobile communication providers.

3. Fisheries:
a) Aquaculture – Lobster, Sea Cucumber, Beche-de-mer, Trout, Carp; and
b) Offshore fishery – Tuna species – Big-eyed, Yellow fin, Albacore, Skipjack.

4. Forestry:
a) Tropical Hardwoods; and
b) Palm Oil

5. Financial Services
a) Banking services; and
b) Insurance services

6. Manufacturing:
a) Downstream processing;
b) Processed Food; and
c) Household consumer products

7. Mining and Energy:
a) Rural Electrification;
b) Renewable Energy;
c) Transport; and
d) Energy Efficiency

8. Health:
a) Medical professionals;
b) Clinics; and
c) Hospitals

9. Tourism:
a) Adventure Tourism; and
b) Nature Tourism;


Prepared by:
MATRADE Melbourne


 Country Feature on Republic of Fiji Islands 

*Article prepared by MATRADE Melbourne







Republic of Fiji Islands map



Capital Suva
Land area 18,274 sq km
Population 920,938 (July 2017 est)
Official language(s) English, Fijian, Hindustani
Ethnic Groups iTaukei 56.8% (predominantly Melanesian with a Polynesian mixture), Indian 37.5%, Rotuman 1.2%, other 4.5% (European, part European, other Pacific Islanders, Chinese)
Currency Fiji Dollar
GDP USD 5.054 billion (2017 est.)

– Agriculture: 10.6%

– Industry: 17.9%

– Services: 71.5% (2017 est.)

Exports        USD758.6 million (2017 est.)

(Fuel, sugar, beverages, gems, garments, gold, timber, fish, molasses, coconut oil, mineral water)

Imports USD1.918 billion (2017 est.)

(manufactured goods, machinery and transport equipment, petroleum products, food, chemicals)

Trade Balance -USD1.159 billion (2017 est)




RM Mil Growth Rate % RM Mil Growth Rate % RM Mil Growth Rate % RM Mil Growth Rate %
2013 807.2 0.0 7.7 0.0 799.5 0.0 814.9 0.0
2014 221.0 -72.6 6.7 -13.5 214.3 -73.2 227.6 -72.1
2015 210.9 -4.6 7.8 17.5 203.1 -5.2 218.7 -3.9
2016 235.3 11.6 17.5 123.9 217.7 7.2 252.8 15.6
2017 305.6 29.9 19.5 11.1 286.1 31.4 325.1 28.6

Source: Department of Statistics, Malaysia (DOSM)


In 2017, Malaysia’s trade with Fiji recorded a trade surplus, amounted to RM325.1 million, an increase of 28.6% from 2016. Exports amounted to RM305.6 million, an increase of 29.9% from the year before while imports grew by 11.1% to reach RM19.5 million. Major products exported to Fiji are:

-Other vegetable oil (RM54.1 mil or 17.7% of total exports);
Electrical & electronic products (RM45.0 mil or 14.7%);
Petroleum products (RM43.8 mil or 14.3%)
Processed food (RM26.7 mil or 8.7%); and 
Chemicals & chemical products (RM21.4 mil or 7.0%).


Executive Summary

1. Fiji is described as middle-income country and one of the more developed of the Pacific island economies, although it remains a developing country with a large subsistence agriculture sector.

2. For many years, sugar and textile exports drove Fiji’s economy. However, decline in preferential market access and the phasing out of a preferential price agreement with the European Union [to sugar price reductions of 36%] undermined earnings and the potential of these two sectors in becoming competitive in globalized markets.

3. Fiji has extensive mahogany timber reserves, which are being exploited. Fishing is an important export and local food source. From 2011, fish became one of the leading domestic export commodities. Gold from Fiji’s only gold mine is also an important export industry and is expected to continue its positive performance with rising gold prices.

4. From 2000 the export of still mineral water, mainly to the United States, had expanded rapidly. Water exports in 2016 were estimated at $129.2 million.

5. In recent years, growth in Fiji has been largely driven by a strong tourism industry. Tourism has expanded since the early 1980s and is the leading economic activity in the islands. About 40% of Fiji’s visitors come from Australia, with large contingents also coming from New Zealand, the United States, the United Kingdom, and the Pacific Islands. Tourist arrivals grew by 6.4% in 2017 and reached the 842,884 (2016: 792,320). Fiji’s gross earnings from tourism in 2017 was estimated at $1.70 billion, more than the combined revenues of the country’s top five exports (fish, water, garments, timber, and gold), with arrivals expected to increase by approximately 5% in 2018.

6. Sector contribution to GDP (2013):

a) Service – 48.6 per cent
b) Hotels & restaurants – 13.6 per cent
c) Manufacturing – 13.0 per cent
d) Agriculture – 10.9 per cent
e) Government Services – 5.8 per cent
f) Construction – 3.1 per cent
g) Sugar (including sugar manufacturing) – 1.4 per cent
h) Electricity and water – 1.4 per cent
i) Garments – 1.1 per cent
j) Mining and quarrying – 0.9 per cent

7. In 2017, the Fijian government passed a suite of changes that look to assist in the continued modernisation of the Fijian economy. Chief among these is Fiji’s accession to the UN Convention on the Use of Electronic Communications in International Contracts, and changes to the Electronic Transactions and Financial Transactions Act. The changes bring Fiji in line with international best practice guidelines with the intent of promoting ease of transactions and transparency.

8. This is in line with its key policy objective – to be a hub of e-commerce in the Pacific. The aim of the Fijian Government’s trade and economic policy is for Fiji to be a vibrant, dynamic and internationally competitive economy serving as the hub of the Pacific.

Major Industries

1. Tourism

• The Tourism industry has become Fiji’s largest source of foreign exchange in comparison to other industries such as sugar, fisheries, garments, forestry and even remittance receipts. The sector is mainly private sector driven and has grown substantially over the past few decades. Tourism contributes approximately 17.0 percent to GDP and provides direct and indirect employment to around 40,000 people.

• Tourism is therefore a critical pillar of the economy. In 2017, it is estimated that gross earnings from the tourism industry was $1.7bn, which is about 34.0 percent of GDP. Visitor arrivals have continued to increase over the past 20 years. In 1993, visitor arrivals stood at 318,874, which increased to 842,884 by 2017, an average increase of around 4.5 percent annually.

2. Manufacturing:

• One of the most thriving sectors within Fiji’s growing economy is manufacturing. This includes the manufacture of textiles, garments, footwear, sugar, tobacco, food processing, beverages (including mineral water) and wood based industries. The sector employs approximately 26,000 workers and is one of the nation’s top growing sectors. Fijian-made products have made substantial progress in the international trading arena such as Pure Fiji, Fiji Water, Pacific Green Furniture and FMF Foods Ltd, to name a few.

• Fiji has a highly trained and skilled labour force that is both cost effective and productive. Fiji’s natural advantage in the manufacturing sector mainly lies in the raw natural proximity in terms of sourcing:

-Timber/Wood for furniture;
Agri-processing (sugarcane, pawpaw, taro, cassava, coconut, ginger, tobacco, herbals);
Mineral and Water; and
Dairy, meat and poultry processing.

3. Agriculture

• Agriculture being the mainstay of Fiji’s economy, contributes around 28% to total employment in the formal sector and indirectly employing many more. This sector which was once a major stronghold of Fiji’s economy is the third largest now, contributing $535 million (10.6%) annually to the nations GDP. Sugarcane which used to dominate the sector now only contributes (0.9%) and has been surpassed by other crops, horticulture, and livestock production and subsistence sector.

4. Building & Construction:

• The building and construction industry in Fiji has seen a renewed level of confidence after the general elections in September 2014. Local and overseas investors have announced a few multi-million dollar projects. The government has committed to investing in capital works in roads, water and sewerage and airports.

• The Fiji tourism sector drives building and construction projects for resorts, hotels, airports, marinas and accommodation. Asset maintenance is an essential area of need for hotels, resorts and commercial buildings.

• With increased investments in infrastructure projects and rehabilitation after tropical cyclone Winston, the building and construction industry in Fiji is operating at capacity. Being the biggest storm ever recorded in the Southern Hemisphere, parts of Fiji have been left utterly destroyed, with urgent access to medical care, food, water and shelter being a priority.

5. Forestry

• Export earnings from forest products have been moderately pegged around one percent of GDP in the last three years. However, this contribution can change should the focus is to maximize harvested logs targeting veneer and value addition products. Over 50 percent of Fiji’s land cover is made up of native forests. There is about another 5% to 6% land in pine and hardwood plantations.

• Softwood plantations, mainly of pine (Pinus Caribaea), representing 2.5 percent (46,379 hectares) of the land area, have been established on the leeward and grasslands areas and there is great potential for further plantation expansion. Hardwood plantations of mainly mahogany (Swietania Macrophylla), representing 2.9 percent of the land area, have been established on logged over rainforests, mainly on the eastern and central parts of the larger islands.

• The estimate is based on the anticipated increase in production of indigenous and pine logs as well as harvesting of mahogany plantations. At present wood products ranks as Fiji’s fifth most important domestic export commodity after sugar, fish, mineral water and garments. Earnings from forestry products are greatly influenced by the price of exports and weather patterns.

• Fiji has been self-sufficient in most timber products through utilisation of its natural forests and plantation resources for more than ten years. The outlook however continues to be heavily reliant on the commencement of large-scale utilization of Fiji’s mahogany plantation resource.

Trade Opportunities & Challenges

1. ICT:

a) Opportunities:
 -Network integrators and managed service providers
 -E-commerce that will enhance customer service and experience
 –E-gov and e-tax
 -Online learning for corporate and education providers
 -Mobile application and value add service providers
 -Professional services and billing systems
 -Software products particularly in HRM, distribution and logistics, library, medical, manufacturing, agriculture, hospitality, retail and POS systems data integration and backup and document management systems.

b) Challenges:

 -Other overseas businesses (in particular Australian and New Zealand) have already invested in and are operating call centres, data/voucher processing, tele-hosting/warehousing, software development and disaster recovery management.
 -Understanding and complying with investment procedures without seeking professional advice
 -Limited infrastructure in regional areas with readily accessible utilities
 -Relatively high costs of utilities, especially power and communication

2. Building Materials, Hardware & Household Products

a) Opportunities:
 -Building Materials – tiles, drainage, plumbing, paint, adhesives, glass, etc)
 -Mechanical & Electrical Appliances and parts – electrical socket & cables, locks, edging, bolts & nuts, etc)
 -Machinery & Equipment – telephony and wireless equipment
 -Household products – plastic containers, mat, toilet tidy, water filter, etc)
 -Resorts furnishings – furniture and fittings
 -Energy and Renewable Energy products – solar, wind, hydro
 -Security and automated access systems
 -Sanitation and eco-friendly management systems
 -Wood and Cork – for re-export of woodchips

b) Challenges:
 -Price sensitive market
 -Fijian companies prefer to deal with products and services that can be sourced locally which allows for easy access and guidance on maintenance and repairs
 -For extensive distribution in the market, collaboration with the 3 major hardware retail and wholesale outlets (Vinod Patel & Co Ltd, R.C. Manubhai& Co. Ltd & Carpenters Hardware) is crucial.

3. Food and Beverage

a) Opportunities:
 -General Food Stuff (e.g. spices, biscuits, tinned / canned and dried food, snack, etc.)
 -Beverages – energy drinks, aerated beverages and natural waters
 -Accessories such as equipment and packaging for the F&B industry including packing
 -Tobacco

b) Challenges:
 -Due to the small market size, export orders are expected to be in small volumes at regular intervals.
 -Competition from existing distributors and suppliers in Australia and New Zealand
 -Tariffs ranges from 0 – 32 per cent and industry standards (packing and labelling requirements, quarantine regulations) are applicable.

4. Pharmaceutical (non-drugs)

a) Opportunities:
 -Medical gloves, syringes, sutures and disinfectants.
 -Plastic medical disposables

b) Challenges:
 -Price sensitive market and heavy competitive from products originating from low manufacturing cost countries.
 -Government procurement accounts for approximately 70 per cent of the overall market and suppliers must be preapproved to be eligible to participate in tenders.

Investment Opportunities

The following profiles have been identified by Investment Fiji for overseas in bound investment:

1. Agriculture:
a) Production and export of high value niche agricultural produce;
b) Animal Feed Supply, using local resources from existing industries;
c) Dairy Farming;
d) Production and supply of organic farm inputs.

2. Audio Visual:
a) Movie shootings

3. Fisheries:
a) Aquaculture – Prawns, Shrimp, Seaweed, Sea Cucumber, Tilapia, Milkfish, Pearl Oyster, Sea grapes, Asian Carp, Ornament fish, Giant clams and Trochus.
b) Offshore fishery – Deep water snapper; Tuna species – Big-eyed, Yellow fin, Albacore, Skipjack.

4. Forestry:
a) Softwood (Pine)
b) Hardwood (Mohogany)

5. Information Communication Technology (ICT):
a) Call Centres
b) Mail Management
c) Data/ Voucher Processing
d) Tele-hosting/ Warehousing
e) Software Development
f) Audio Visual
g) Disaster Recovery Management System.

6. Manufacturing:
a) Timber/Wood for furniture
b) Agri-processing (sugarcane, pawpaw, taro, cassava, coconut, ginger, tobacco, herbals)
c) Marine
d) Mining
e) Mineral and Water
f) Dairy, meat and poultry processing

7. Energy:
a) Grid Based Power Supply
b) Rural Electrification
c) Renewable Energy
d) Transport
e) Petroleum and Biofuels
f) Energy Efficiency

8. Health:
a) Medical professionals
b) Clinics
c) Hospitals
d) Diagnostic facilities

9. Mining & Groundwater:
a) Mineral water.
b) Gold, silver, manganese, base metals (copper, silver, zinc, etc.), industrial minerals (marble/limestone, aggregate etc.), phosphate, placer materials mineral sands (magnetite, hematite, ilmenite, rutile, zircon, topaz etc.), petroleum & gas, and deep sea minerals including nickel, cobalt, copper and manganese.

10. Tourism:
a) Agro Tourism;
b) Spa Tourism;
c) Health Tourism;
d) Sport Tourism;
e) Nautical Tourism;
f) Retirement Resort Village;
g) Integrated Resort; and
h) Resorts & Villas.


Prepared by:
MATRADE Melbourne


Greetings from MASSA !

Malaysia’s General Elections in May 2018 saw the peaceful transition to a new Government in place with Malaysia’s 4th Prime Minister back as the 7th Prime Minister.  The new Government has given Malaysians new hope and fresh aspirations to build upon the efforts of the last 60 years and to put the country’s growth on an upward trajectory.

In this August edition, we present readers with 2 country features – namely, Papua New Guinea and Fiji.  We are grateful to MATRADE for their excellent field work and research to filter out the latest information and leads for our readers.  MASSA and FMM’s business mission to Papua New Guinea has not been finalised, but will now include another country, i.e. Fiji on this mission.  Members will be updated once our consultations with the respective Embassies and MATRADE’s network are in place.

MASSA held its 27th Annual General Meeting on 25 June 2018 and took this occasion to organise a talk by the Executive Director of Selangor Human Research Development Centre (SHRDC), Mr Tan Beng Teong.  SHRDC has been innovating to meet the HR needs of its stakeholders, namely the industrial corporate sector in tandem   with  developments  arising from IR4.0.  The Executive Director gave an interesting and enlightening talk highlighting examples of applications of web enabled technology on the Factory Floor and the extensive range of skills enrichment programmes that are available to upskill and reskill our labour force.  As a follow-up, MASSA will be organising a visit to SHRDC for members soon.  SHRDC will be sharing information on a regular basis for the benefit of MASSA members.  Please look out for our weekly circulars and on our MASSA website. 

MASSA visited MIMOS Bhd on 18 July 2018.  This organisation is an agency under the purview of the Ministry of Energy, Science, Technology, Environment & Climate Change (MESTECC).  It is a leading depository of more than 2,000 Intellectual Properties (IP) in various technology domains and across the socio-economic sectors, resulting from its extensive R & D activities.  Members are welcome to work with MIMOS to avail of the myriad emerging applications that have good potential for commercialisation.

H.E. Emir Hadzikadunic, Ambassador of Bosnia and Herzegovina made a courtesy call on MASSA President, Tan Sri Azman Hashim.  Accompanying him were representatives from Bosna Bank International.  Members can expect more information on this emerging market in the months ahead.

We want to express our thanks to all our contributors and partners for sharing the information and insights for this August edition.


Editorial Committee 
MASSA Secretariat

President’s Message











The Malaysian Institute of Economic Research (MIER) released its 2Q2018 report recently revealing that the Malaysian economy is expected to grow at a moderate pace for 2018. Real GDP is projected to grow at 5.5% year-on-year this year and moderate to a range of 4.8% – 5.3% for 2019.  This growth will be driven by domestic demand attributed mainly to private consumption.  The newly elected Malaysian Government is reviewing and working on all monetary and fiscal fronts to maintain a sustainable growth momentum going forward.


The global economic conditions continue to remain buoyant and IMF opines that world economy will grow at 3.9% for 2018 and 2019, baring the geopolitical tensions, environmental calamities and the US-China trade protectionism issues.  This growth is attributed to the surge in trade activities for manufactured goods, especially due to the global technology upcycle and better commodity prices particularly for crude oil.  This, in turn, augurs well to boost Malaysia’s export-oriented industries.


MASSA welcomes YABhg Tun Dr. Mahathir Mohamad and his new Cabinet ushering in a new era for Malaysia under the Pakatan Government. YABhg Tun Mahathir is MASSA’s founding PATRON.  During MASSA’s formative years in the 1990s, YABhg Tun Dr. Mahathir guided MASSA and fully supported its endeavours to lead the way for corporate Malaysia to venture into the developing countries of the South-South.  Today, after 26 years, many of these developing markets have grown to become emerging markets and are major export destinations  for our manufactured goods and trade in  services.  A number of these countries have also become significant investors in our country.


Going forward, the Fourth Industrial Revolution and Industry 4.0 will open up many new areas and sectors for business. Together with our development partners from these emerging markets, the South-South ties will have the opportunity to go further and wider with better possibilities for efficiency, productivity and profitability.


MASSA will continue its efforts to highlight some of these sectors and bring to members for their evaluation.


Tan Sri Azman Hashim

Forthcoming Events

1.0    Technical Visit to SIRIM Berhad on 15 May 2018

MASSA will be organising a  Technical Visit to SIRIM Berhad on 15 May 2018.  The objective of the visit is to learn about SIRIM’s programmes to enable Malaysian SMEs to adopt new technologies and innovate their businesses to drive productivity and remain competitive, particularly in the digital space/economy. It is hoped that the SMEs will be able to equip themselves with the necessary tools/technology to help them to upgrade/innovate their business and production processes to increase efficiency and lower costs.

For more information on the visit, please contact MASSA Secretariat at Tel: +603-2078 3788 or Email:

2.0    MASSA 27th Annual General Meeting (AGM) on

     25 June 2018

MASSA will hold its 27th Annual General Meeting (AGM) on 25 June 2018 at the 26th Floor, Banquet Hall, Bangunan Ambank Group, Jalan Raja Chulan, Kuala Lumpur.  

3.0    Business Mission to Papua New Guinea (PNG)

 MASSA and FMM will co-organise a Business Mission to Papua New Guinea (PNG) from  4 to 8 August, 2018.

 If you are interested to join the business mission, kindly contact MASSA Secretariat at Tel: +603-2078 3788 or Email: for further information.

 Eligible participants will be able to claim the Market Development Grant, that MATRADE had re-instated.

4.0    Business Mission to Mongolia

 A business mission to Mongolia will be organised sometime in August or September 2018.  MASSA is working with the Honorary Consul of Mongolia to finalise the arrangements, in particular to check on the availability of the President of Mongolia to meet the delegation.

Further details on this business mission will be sent to members through its weekly Circulars.


MASSA Events

(1)  Farewell Dinner for Mr Dhanajoy Kumar Dass, 

      First Secretary (Commercial), Bangladesh 

      High Commission on 25 January 2018

Tan Sri Dato’ Soong Siew Hoong, EXCO MASSA hosted a farewell dinner for the outgoing First Secretary (Commercial) of the Bangladesh High Commission, Mr Dhanajoy Kumar Dass.

(Seated, 2nd from left) Mr Dhanajoy Kumar Dass, First Secretary (Commercial), Bangladesh High Commission and (next) Tan Sri Dato’ Soong Siew Hoong, EXCO MASSA (standing, 2nd from left to right) Datin Paduka Yong Dai Ying, President ERA, Ms Ng Su Fun, Executive Secretary MASSA, Ms Florence Khoo, Asst Executive Secretary, MASSA and Dato’ Lim Hong Yeu, Director, Kemajuan Arjaya Sdn Bhd

(right) Tan Sri Dato’ Soong Siew Hoong receiving a souvenir from Mr Dhanajoy Kumar Dass

(2)  Mr Md Rajibul Ahsan, the new First Secretary

      (Commercial) of the Bangladesh High 

      Commission visited MASSA Secretariat

      on 19 April 2018

Mr Md Rajibul Ahsan, the new First Secretary (Commercial) of the Bangladesh High Commission in Kuala Lumpur visited MASSA Secretariat.  The First Secretary commenced his tour of duty in Malaysia in January 2018.

Ms Ng Su Fun and Ms Florence Khoo welcomed Mr Md Rajibul Ahsan to MASSA Secretariat.  MASSA reviewed the past activities and programmes held in cooperation with the Bangladesh High Commission in Kuala Lumpur and discussed various activities that MASSA could undertake to foster greater and closer cooperation between the private sectors of both countries.

(left to right) Ms Florence Khoo, Asst. Executive Secretary, MASSA, Mr Md Rajibul Ahsan, First Secretary (Commercial), Bangladesh High Commission and Ms Ng Su Fu, Executive Secretary, MASSA

(3)  The Honorable Richard Maru, MP, Minister 

        for National Planning and Monitoring and

        Honorable Petrus Thomas, MP, Minister of

        Immigration, Papua New Guinea and

        Delegation to MASSA on 18 April 2018 

The Honorable Richard Maru, MP, Minister for National Planning and Monitoring of Papua New Guinea together with a delegation that comprised of officials from his Ministry and the Minister of Immigration, Honorable Petrus Thomas, MP accompanied by High Commissioner of Papua New Guinea to Malaysia,  H.E. Mr Peter Vincent OL and First Secretary, Mr Philemon Senginawa called on MASSA.

Tan Sri Azman Hashim, MASSA President together with Executive committee and MASSA members met the delegation.

(left to right) Dato’ J Jegathesan, EXCO MASSA, H.E. Mr Peter Vincent OL, High Commissioner of Papua New Guinea to Malaysia, Dato’ G Ramakrishnan, Director, Konsultant Process Sdn Bhd and Ms Ng Su Fun, Executive Secretary, MASSA


MASSA EXCO members meeting wtih the Papua New Guinea Delegation


(2nd from left) Tan Sri Azman Hashim, President of MASSA chairing the meeting with (left) Dato’ J. Jegathesan, EXCO MASSA (3rd from left to right) Ms Ng Su Fun, Executive Secretary, MASSA, Mr Chairil Mohd Tamil, Special Officer to PCEO, Exim Bank and Mr Baharuddin Muslim, Head/Vice President, Stakeholder Management Unit, EXIM Bank


The delegation from Papua New Guinea was on a familiarisation and learning visit to Kuala Lumpur to meet key Government Ministries and officials and private sector to learn how Malaysia successfully transformed its economy from agriculture to an industrial based economy, connect with business enterprises and associations like MASSA, to encourage greater 2-way trade and investment flows.

Papua New Guinea Delegation at the meeting


(left) Honorable Richard Maru, MP, Minister for National Planning and Monitoring, Papua New Guinea and (right) Honorable Petrus Thomas, MP, Minister of Immigration, Papua New Guinea


(left to right) Ms Harry Hakaua, Secretary, Dept of National Planning and Monitoring, PNG and H.E. Mr Peter Vincent, OL, High Commissioner of Papua New Guinea to Malaysia


(left to right) Mr Philemon Senginawa, First Secretary, High Commission of Papua New Guinea in Malaysia, Mr Solomon Kantha, Chief Migration Officer, PNG and Mr Noel Collin Mobiha,, ICT Consultant


Papua New Guinea is an island nation  that is richly endowed with natural resources and fertile soils.  It is seeking to diversify its sources of economic growth which is currently based on extractive industries and primary resource exportation.

The Hon. Minister welcomed MASSA to bring a business mission to visit Papua New Guinea to explore opportunities in the following areas:-

–  Banking & Financial Sector, especially Micro & SME Sectors
–  Property & Real Estate Sector, especially Hotel Development
–  Fishery & Forestry – downstream processing
–  Telecommunication Sector
–  Green & Renewable Energy Sector

MASSA and FMM will be organising a Business Mission to Papua New Guinea from 4 – 8 August 2018.

Group photo (3rd from left) Tan Sri Azman Hashim, President MASSA with the PNG delegation after the meeting


(centre) Tan Sri Azman Hashim, President MASSA presenting a souvenir to (left) Hon. Richard Maru, MP, Minister for National Planning and Monitoring, Papua New Guinea and (right) Hon. Petrus Thomas, MP, Minister of Immigration, Papua New Guinea

(left to right) Mr Baharuddin Muslim, EXIM Bank, Ms Harry Hakaua, Secretary, Dept of National Planning and Monitoring, PNG and Mr Chairil Mohd Tamil, EXIM Bank


(4)   MASSA Technical Visit to Inari Amertron Berhad’s

         Facilities and Penang Skills Development Centre

         (PSDC) on 26 April 2018

MASSA organised a visit to  Inari Amertron Berhad and Penang Skills Development Centre (PSDC) on 26 April 2018.

Inari Amertron Berhad is a home grown Malaysian MNC in the OSAT (Outsourced Semiconductor Assembly and Test) and EMS (Electronics Manufacturing Services) Industry.  Listed on Bursa Malaysia in 2011, it has a market capitalization of more than RM5.57 billion employing more than 6,600 employees across 12 factories spread over 3 countries.

The broad based global economic recovery in 2017 was partly due to the global technology upswing that was supported by a number of launches of popular flagship smart devices.  This triggered a wave of new orders for firms along the supply chain of these products. Malaysia is the world’s 7th largest semiconductor exporter with extensive linkages in the global value chain.  As a result, the technology upcycle translated into robust demand for E & E products from the regional and advanced economies.

Inari Amertron Berhad Group of Companies has embarked on the adoption of Industry 4.0 smart manufacturing features in their operations.

(5th from left) Ms Ng Su Fun, Executive Secretary MASSA and (7th from left) Mr Lau Kean Cheong, Executive Director cum Group CEO, Inari Amertron Berhad with MASSA members during their visit to Inari Amertron Berhad’s facilities on 26 April 2018


Mr Lau Kean Cheong, Executive Director cum Group Chief Executive Officer met our delegation and personally welcomed us and shared with us, Inari Amertron Berhad’s experiential Industry 4.0 journey and how the company has adapted and adopted smart manufacturing features, and, how these features  being part of its innovation strategy, have translated to operational efficiencies, productivity and profitability.

Industry 4.0 is a journey and it should begin with the top management of the company, leading the charge for corporate transformation through the adaptation and adoption IOT enabled technology. 

(standing, on the left) Mr Lau Kean Cheong, Executive Director cum Group Chief Officer of Inari Amertron Berhad giving a presentation on Inari Amertron Berhad’s operations and its facilities to MASSA members


(left to right) Mr Noorazidi Bin Che Azib, Deputy President, Operation Technology & Strategic Programme Dept. and Mr Lau Kean Cheong, Executive Director cum Group Chief Executive Officer of Inari Amertron Berhad at the meeting


(standing, on the left) Ms Ng Su Fun, Executive Secretary MASSA giving a brief on MASSA to the Management of Inari Amertron Berhad


(left to right) Mr Noorazidi Bin Che Azib, Deputy Vice President, Operation Technology & Strategic Program Department, Inari Amertron Berhad, Mr Lau Kean Cheong, Group CEO cum Executive Director, Inari Amertron Berhad, Dato’ Jimmy C.K. Ong, FMM Vice Chairman (Penang Branch), Dato’ Lim Hong Yeu, ERA, Mr Matin Ng Chin Liang, FMM (Penang Branch) and Mr Zainal Adnan Zainudin, Senior Manager-Human Resource, Inari Amertron Berhad


(left) Ms Ng Su Fun presenting the MASSA Annual Report to Mr Noorazidi Bin Che Azib


Mr Noorazidi Bin Che Azib, Deputy Vice President, Operation Technology & Strategic Programe Department shared with our delegation the detailed operational aspects of embracing these technological upgrades and enhancements to boost its competitiveness. This can only be made possible through strong employee engagement and teamwork.  The visit  included a walk through Inari’s production floor at 2 of their plants. 

We thank  the Management of Inari Amertron Berhad, especially Mr Lau Kean Cheong, Mr Noorazidi Bin Che Azib, Mr Zainal Adnan Zainudin (Senior Manager – Human Resource) and Ms Connie Chan (PA, Administration) for their time, hospitality and the sumptuous lunch !

We came away very impressed and we learnt a lot. We wish the Management and Staff of Inari Amertron Berhad every success.

MASSA members at Inari Amertron Berhad’s facilities


Visit to Penang Skills Development Centre (PSDC)

The Chief Executive Officer of PSDC, Mr Muhamed Ali Hajah Mydin and his team, Encik Azhar Bin Md Nayan, Technical Advisor and Ms Diana Teoh Choon Hooi, Program Manager, Industry Technical Collaboration warmly received us and gave us a presentation of PSDC’s objectives and its programmes and activities to help companies, amongst others, to become Industry 4.0 ready.


PSDC has over the years trained and developed training programmes to equip the industry with quality workforce. More so now with the advent of digitalisation transformation driven by the IOT, human skills and talent need to adapt to these changes, thus giving rise to talent upgrading, upskilling and reskilling.

((left) Ms Ng Su Fun, Executive Secretary MASSA and MASSA members at Penang Skills Development Centre (PSDC) office in Penang


Mr Azhar bin Md Nayan, Technical Advisor of Penang Skills Development Centre (PSDC) giving a presentation on “Industry 4.0 – Centre of Excellence (CoE)” to MASSA members


The 11 Pillars of Industry 4.0


(left) Ms Diana Teoh Choon Hooi, Program Manager, Industry Technical Collaboration, PSDC and Mr Azhar Bin Md Nayan, Technical Advisor, PSDC at the meeting


PSDC has established an “Industry 4.0 – Centre of Excellence” in its premises. Our delegation was given a tour of its learning facilities.  This academy is driven and supported by corporate members and its learning programmes are designed to be directly relevant to immediate and forecasted industry needs.

Learning facilities at PSDC


(left) Dr. Helena Eian Yeut Lan, FMM Council Member and (right) Ms Diana Teoh Choon Hooi, Program Manager, Industry Technical Collaboration, PSDC showing MASSA members the learning facilities at PSDC


MIMOS Innovation Hub at PSDC


Ms Diana Teoh Choon Hooi giving an explanation on PSDC’s learning facilities to MASSA members


Mr Muhamed Ali Hajah Mydin, Chief Executive Officer, PSDC introducing features and facilities of the PSDC Learning Lab to MASSA members


MASSA members touring the PSDC Learning Lab


Chart depicting on “How Industry 4.0 Works in Applied Engineering” at PSDC


Group photo of MASSA members at the Penang Skills Development Centre (PSDC)


We thank Mr Muhamed Ali Hajah Mydin, Chief Executive Officer and his team for their time and passionate sharing to inform us about the extensive range of training and academy programmes for students and the workforce. PSDC also has shared services facilities via its EMC Lab and other event management services for corporates.

Readers can find out more by visiting PSDC website at


Selangor Human Resource Development Centre (SHRDC)




Malaysian Smart Factory 4.0 – Hands On Industry 4.0

The term “Industry 4.0” refers to the combination of major innovations in digital technology that are poised to transform the way we work and is set to revolutionize the manufacturing sector. From advanced robotics and machine learning to the Industrial Internet of Things (IoT), these changes enable powerful new ways that will enhance processes, create new jobs that will lead to new levels of productivity, ultimately impacting business operations and the economic growth of a nation.

Smart manufacturing or Smart Factory is a broad categorization that refers to the goal of optimizing existing manufacturing process, through the adoption and application of IoT, cyber-physical systems (CPS) and advanced human-machine interactions.

Smart Factory takes current manufacturing practices to Industry 4.0 standards by transforming production lines into highly agile, efficient and automated lines that will eventually integrate into a smart logistics and service network.

To prepare for the challenges of Industry 4.0, SHRDC has recently embarked on a new partnership with the Swiss Smart Factory (SSF) to provide practical solutions for technological progress and talent development. Part of the Switzerland Innovation Park Biel/Bienne, SSF is a R & D and test platform for industrial and applied research and innovation accelerators.

SHRDC’s Industry 4.0 training program is known as the Malaysian Smart Factory (MSF) 4.0. It provides hands-on experience, training, technology and talent development for Industry 4.0 and Smart Factory competencies.

The key and sub components of MSF 4.0 are:


MSF 4.0 will focus on four key areas:

These four areas are designed to support Malaysian industry in their adoption of Smart Factory practices and standards.

Based on SHRDC’s ongoing engagement with industry, key players in the manufacturing sector acknowledge that the transformation process will likely create new competencies and roles, improve productivity and take the sector to higher levels of value and output. But they have also highlighted that the most crucial step is the application of Smart Factory competencies by trained talent to their existing production lines.

As such, SHRDC’s first key area to focus on is Talent Development. We have recently previewed the first two training programs for MSF 4.0:

No Program Duration Target Audience
1. Smart Factory Technical Overview: Enabling Technology for Industry.

The program offers a platform for knowledge sharing and demonstrations of technology to help industries upgrade and digitize operations to Industry 4.0 standards


2-day Business Development Managers, Engineers, Technicians, Technical Managers, Production Managers, Academia with relevant background
2. Operational Technologies Fundamental

The program offers hands-on training and remote-access learning for the following modules:

·        Cyber Physical System (CPS) based automation

·        CPS based communication systems

·        CPS based drivers and sensors

·        IoT Gateway


26-day Engineers, Technicians, Academia with relevant background


Skills area: Industry 4.0, Industrial IoT, Mechatronics, Electrical & Electronics

We are also building our MSF 4.0 learning platform and have recently completed two proof of concept (POC) projects for Khind-Mistral Industries Sdn Bhd and New Hoong Fatt Holdings Bhd.

In both POCs, the main goal is to enable the extraction, transmission, storage, retrieval and monitoring of relevant production data, from existing Plastic Injection Molding Machines (PIMM) that does not already have, built-in or installed internet ready capabilities.

At New Hoong Fatt (NHF), SHRDC trainers, who are also practicing industrial System Integrators, collaborated with NHF’s staff to complete SHRDC’s first POC project. The outcome of the project demonstrated a palm-sized device that can be connected to a USB port that is available on an existing PIMM that is operating in NHF’s production floor.

The POC device is capable of extracting and storing RAW data from the PIMM and can successfully proceed to decode the RAW data into a readable format such as a Microsoft Excel file. All the stored data residing within this POC device is made conveniently accessible wirelessly, after logging in with the proper security credentials, from any web browser within a computer or a smartphone.

The web browser interface has been set up with simple Graphical User Interface, which gives the user options to view various types of reports related to NHF’s production requirement.

By 2019, our 40,000 sq training centre in Shah Alam will feature a Smart Factory Laboratory with a Smart Factory Live Demonstrator area that will house various application equipment and offer visualization of technology at work. It will be made available to our members, industry partners, lecturers and students.

For more information on MSF 4.0 and SHRDC please contact:

Selangor Human Resource Development Centre (SHRDC)

No. 1, Ground Floor, Block 2

Pusat Perniagaan Worldwide

Jalan Tinju 13/50, Section 13

40100 Shah Alam

Selangor Darul Ehsan

T: +603 5513 3560
F: +603 5513 3490



Launching of Digital Transformation Acceleration Program (DTAP) on 9 April 2018


The Malaysia Digital Economy Corporation Sdn Bhd (MDEC) launched the “Digital Transformation Acceleration Program (DTAP) on 9 April 2018.  Digital Transformation Acceleration Program (DTAP) was envisioned to future proof Malaysian companies by providing a structured approach to digital adoption to enable companies to remain competitive.  The objectives of digitizing companies are to enhance their global competitiveness, strengthen growth and productivity of manufacturing industries, create high value-added jobs and reduce dependency on foreign labour, as well as to increase the prowess of SMEs.  DTAP is a partnership between MDEC and MIDA, which provides a matching grant to companies that qualify for the program.

Digital Transformation Acceleration Program is a structured approach which allows companies identify pain points and exploits opportunities in digital, and develop potential solutions through lab sessions to design, develop and create proof of concepts. These proofs of concepts are measurable, and outcome based.

The program will be facilitated and managed by appointed Digital Transformation Labs (DTL), where DTLs will provide the structured approach and expertise in executing the program. Emerging technologies will be incorporated where possible. Pilots are to achieve one of these main outcomes; increase productivity, reduce dependency on foreign labor or creation of new sources of growth.

(1st row from the left to right, 4th & 5th seated) Tan Sri Ghazzali Sheikh Abdul Khalid, EXCO MASSA and YABhg Tun Michael Chen Wing Sum, Vice President of MASSA at the event


MASSA representatives who attended the session included its Vice President, YABhg Tun Michael Chen Wing Sum and EXCO member, Tan Sri Ghazzali Sheikh Abdul Khalid.

Datuk Yasmin Mahmud and Dato’ Azman Mahmud gave a detailed presentation of the DTAP journey and encouraged Malaysian companies to consider the positive attributes of embarking on this corporate journey that is expected to reap beneficial rewards.

Gamuda and Top Glove shared their experiential journey with participants.

(left) YABhg Tun Michael Chen Wing Sum, Vice President of MASSA and (right) Datuk Yasmin Mahmud, CEO, MDEC at the event


(left) YABhg Tun Michael Chen Wing Sum and Ms Seah Siew Yun, President, Chartered Tax Institute of Malaysia (CTIM)

Funding and incentives related to smart manufacturing / Industry 4.0:

a) Incentives for the production of robotics and factory automation equipment and specialized production of M&E for specific industry:
• Pioneer Status (PS) with income tax exemption of 100% of statutory income for 10 years or
• ITA of 100% on qualifying capital expenditure incurred within 5 years.  This allowance can be offset against 100% of statutory income for each year of assessment.

b) The Automation Capital Allowance to encourage swift adoption of automation among manufacturing industries:

• For high labour-intensive industries (rubber products, plastics, wood, furniture & textiles) an Automation CA of 200% will be provided on the first RM4 million expenditure incurred within 5 years of assessment from 2015 to 2020;
• For other industries, an Automation CA of 200% will be provided on the first RM2 million expenditure incurred within 5 years of assessment from 2015 to 2020.

c) MIDA Soft Loan Scheme for Automation & Modernisation (SLSAM) to assist manufacturing companies to:
 –  Modernize and automate manufacturing process
 –  Upgrade production capabilities and capacity
 –  Minimize dependence on labour-intensive activities and foreign labour
 –  Diversify into higher value-added activities.

Domestic Investment Strategic Fund (DISF) provides matching grants for:
• Training activities
• R&D activities
• Modernisation / upgrading facilities and equipment
• To comply with international standards
• Licensing/purchase of technology

d) New incentives under 2018 budget:
 –  Matching grant of RM245 million under DISF to upscale Smart Manufacturing facilities;
 –  Accelerated Capital Allowance (ACA) of 200% on the first RM10 million qualifying capital expenditure incurred in the year of assessments (YA) 2018 to 2020 for manufacturing and manufacturing related services sectors;
 –  Capital Allowance for ICT equipment including computer software development expenditure can be fully claimed from year of assessment (YA) 2018 to 2020.


Country Argentina – Why Look At Argentina For Business Opportunities?


Flag of Argentina

Emblem of Argentina












Map of Argentina 

Demographics of Argentina

Article by H.E. Manuel Balaguer Salas, Ambassador of Argentina to Malaysia


New Economic Environment

The Argentine Republic established diplomatic relations with Malaysia in 1967 and, since then, from intense political and multilateral ties and increasing trade volume and investment both countries have managed to build a strong and fruitful bilateral relationship.

Considered the tallest twin building in the world, not many people know that the PETRONAS Twin Towers were designed and completed in 1998 by an Argentine architect, César Pelli, and that since then they stand not only as a cultural and architectural icon of Kuala Lumpur, but also as a symbol of friendship and understanding between our countries.

When President Mauricio Macri was elected in December 2015, he outlined a clear plan to integrate Argentina to the world. In his first two years in office, the President took several important measures not only to normalize the economy, but also to rebuild trust and confidence in the country.

Some of these measures include: lifting currency restrictions, reaching an agreement with holdout creditors, lifting restrictions to capital inflow/outflow, returning to the international capital markets, removing or reducing export duties, gradually removing import restrictions, correcting exchange rates and subsidies, and reestablishing relations with countries that have traditionally been Argentina’s business and political partners.

The message is clear: Argentina is determined to normalize its economy and consistent in regaining political leadership, not only in the region but also amongst emerging markets.

Historically, Argentina´s investment case has rested on its abundant natural resources, talented and educated labor force, strong infrastructure, large middle class and a gateway position in the region.

This time around, with the Argentine government’s main objective of Zero Poverty, it is vital that we go one step further. We must attract genuine investment, which in turn creates more and better quality jobs. But we also need to attract the world’s best know-how across all sectors, to ensure continuous and sustainable growth. That’s why we are inviting companies and investors from all over the world to participate in this process and become a protagonist of this new era for our country.

Argentina is Latin-America’s 3rd largest economy in terms of Purchasing Power Parity. In 2017 its GDP reached USD 586 billion, with GDP per capita at USD 13,500 (USD 22,500 in PPP terms). In the last 12 years (2005-2017) Argentina´s compound annual growth rate was 3.4%.

Argentina has a highly diversified economy. The primary sector is internationally renowned for its high productivity levels and use of advanced technologies. Key sectors in Argentina’s developed industrial base are agribusiness, automobiles, pharmaceuticals, chemicals and petrochemicals, biotechnology and design manufacturing. The service sector is the largest contributor to total GDP, accounting for over 50% of the total.


Argentina Map on Resources

Argentina is a leader producer of foodstuffs: the third worldwide producer of soybeans, soymeal, soybean oil and corn, the fourth largest producer of sunflower (seed, meal and oil) and sorghum, the seventh largest producer of barley, and the twelfth producer of wheat.

We boast the world’s fourth-biggest shale oil reserves, and the second-biggest shale gas reserves. Other valuable natural resources include gold, copper, lead, zinc, lithium, natural borates, bentonite, clays and construction stone.

The leading industrial sectors in terms of gross value of production are: food processing, beverages, chemicals and pharmaceuticals, motor vehicles and auto parts, coke fuel, oil refining, and nuclear fuel manufacturing.

With respect to services, sectors with the largest share in gross value added include wholesale, retails and repairs; followed by transport and communications. The service sector leads the labor market as the largest job creator.

Except for 2015, the trade balance has been positive since 2002. In these 15 years, exports have shown a 240% increase in nominal US dollar terms. During the same period, imports have increased by 680%.

Argentina’s main trade partners (imports and exports) are Brazil, China and the United States.

Historically, Argentina has had a negative balance of trade in terms of services. Notwithstanding, two categories have a positive balance: a) business, professional and technical services; and b), computer and information services. Recent years have seen a strong consolidation of export-oriented services, mainly due to Argentina’s highly-skilled human resources.

Over the last twelve years (2005-2017) government income has been stable at around 21% of GDP. Taxes account for half of this, social security for a quarter and capital resources, property income, current transfers and sales of goods and services for the remaining quarter.

The share of national public expenditure in GDP increased from 18% in 2005 to 22% in 2017. More than 75% of expenditures are concentrated in three areas: salaries (15%), social security accounts (37%) and transfers to the private sector (24%).

In 2016, after more than 14 years, Argentina exited from default on its public debt. This has allowed the country to reduce risk and return to international capital markets.

The Central Bank of Argentina (BCRA, for its acronym in Spanish) is responsible for monetary policy. Its purpose is to promote monetary and financial stability, employment and economic development with social equity. The current exchange rate policy is a floating regime, and the BCRA is currently implementing a policy of inflation targeting.

There are no restrictions on foreign investment, except in some strategic sectors, such as telecommunications, defense and oil and gas. Most importantly, it is the new administration’s policy that profits may be freely transferred, and the BCRA has eliminated previous restrictions but for those stemming from money laundering legislation (based on the FATF’s recommendations).

The BCRA has also eased regulations on foreign ownership of Argentine entities which had affected the country’s capital inflows and outflows. Today, foreign investors can fully own a company and operate in financial markets (listed shares included) without any form of prior government approval. It is now fair to say that Argentina enjoys a free foreign exchange market and that all capital flow restrictions have been lifted.

Extraordinary investment opportunities

Over the last decade, and despite a history of strong infrastructure, Argentina dropped 61 positions in the Global Report published by the World Economic Forum (WEF), to 122nd. This context allows for numerous investment opportunities, particularly given the country’s renewed access to international capital markets.

In terms of transport infrastructure, national road and railway systems extend over 35,000 km, maritime connections operate through 43 ports, while air traffic connects to 54 airports. Argentina also has 40 port zones along its Atlantic coast.

We have one of the most dynamic mobile communications markets in Latin America and the third largest in the region after Brazil and Mexico. Mobile penetration is around 140% (2017). Although Argentina’s broadband penetration is the third highest in Latin America, after Uruguay and Chile, its average download speeds, at about 5,5Mb/s, are relatively low for the region.

64% of Argentina’s energy generation comes from conventional sources (gas & petroleum). The other 36% is a combination of hydropower (around 30%), nuclear energy (around 4%), mineral carbon, firewood, bagasse, vegetable oils, alcohol fuels, wind and solar energy.

Argentina has identified investment opportunities for approximately USD 260Bn across multiple sectors, both at federal and provincial levels. The country is therefore pleased to invite the foreign public and private sectors to join Argentinian investors and participate in the financing, engineering, development and operation of these opportunities.

The largest opportunities are found in energy & mining, transportation and infrastructure sectors:

-The current transportation plan is the most ambitious in the history of the country, offering USD 95Bn investment projects in roads, freight and passenger rail, ports and airports. It includes large urban mobility projects, such as the Regional Express Railway network in the Capital City of Buenos Aires.

-Energy and mining opportunities add up to USD 90Bn and comprise the development of the vast “Vaca Muerta” shale oil & gas reserves. Additionally, there are rich unexplored mining areas, as well as tenders for thermal, hydro and renewal energy.

-USD 60Bn in infrastructure opportunities encompass water & sanitation works, land irrigation systems and health & educational facilities.   

Additionally, there is a wider range of investment opportunities in various sectors, from agribusiness to tourism and urban development.

Bilateral commerce and trade

Argentina, as Malaysia, is a multicultural country that has successfully integrated different peoples, religions and traditions. Our bilateral commerce is strong and still has many possibilities to be diversified and increased. In 2016-2017 we saw our bilateral trade growing again and we hope to continue in this positive path.

Having reached our exports to Malaysia a peak in 2012 of 989 million USD dollars, from there we register a slowdown both in volume and price that, in 2015, already represented a decrease of more than 10%. However, in 2016 the Argentine sales start growing strongly again, allowing, for the first time, to exceed the values of 2012.

Argentina – Country Branding Logo

During 2016 and 2017 the pattern of Argentine exports to the Malaysian market were kept on a small number of high concentrated products. The five principal ones comprised 96% of the total exported to this market, similar to the 96% recorded in 2015. These products are basically manufactures of agricultural origin (oil cake and oil cake of soya bean, corn, soya oil, sunflower oil and seafood), where imported volumes evolve according to the requirements of the Malaysian economy. The first product continues to be soybean meal, which comprises almost 42% of the five main products exported, although its predominance is reduced compared to 2015.

In 2017, Malaysia continued to position itself as the third market in ASEAN countries for Argentine export goods, being only surpassed by Vietnam and Indonesia. Compared to the other markets of the sub-region, Malaysia continues to present itself as a stable and consistent country for our exports.

Currently we are trying to diversify our exports to Malaysia, promoting products with a higher added value, such as honey, mineral water, olive oil, wine and spirits, snacks, candies, organic and gourmet products, cereals and, of course, halal products, mainly our world renowned beef. The Embassy of Argentina in Kuala Lumpur is working closely with the Malaysian authorities of MITI, JAKIM and HDC to make progress on these issues.

As a result of these exchanges, we realized the potential that exists in working together in the halal industry. Not only on beef production, as mentioned, but also in the wide range of products that are included in this important and growing sector. Argentina, as one of the major food producers in the world, can be Malaysia´s ideal partner, by creating a pole of halal production in Argentina to export these products not only to Malaysia, but also to many other Muslim countries.

We are also very proud of our flagship argentine company IMPSA, present here in Malaysia for the last 20 years. They manufacture and export hydro turbines, cranes and wind generation components. Through its successful participation in the Bakun Dam, IMPSA has transferred technology to its Malaysian subsidiary and its subcontractors, trained hundreds of Malaysian engineers and technicians in different fields and implemented a Vendor Development Program that benefited more than 300 companies and thousands of people in this country. IMPSA, now a Malaysian joint venture called IMARTEK, has been investing over 100 million USD for the past 10 years, becoming the only State-of-the-Art Capital Goods manufacturing company in South East Asia for these type of equipment.

Another recent highlight was the opening of a commercial office by PETRONAS in Buenos Aires, and the signature with YPF, our National Oil and Gas Company, of the second phase of the mutual agreement for the exploration of shale oil and gas in the Province of Neuquén, in Argentine Patagonia. The project comprises three phases with a total disbursement of 500 million USD. PETRONAS is also interested in extending its presence in other areas in Argentina. A good example of this, is the recently inaugurated car lubricants and fluids plant in the Province of Buenos Aires, with an investment of approximately 300 million USD.

We are very proud to witness this strategic association between our two National Oil and Gas Companies.

Also, in an effort to boost business relationship with Latin American countries, the Ministry of International Trade & Industry (MITI) – along with its agencies MATRADE and MIDA and the Latin American Embassies in Kuala Lumpur, organized an important event on trade and investment that took place in Kuala Lumpur last year.

The Business Day presented an excellent opportunity to enhance commerce, trade and investment between Malaysia and Latin American countries, and to organize more Public-Private Partnership programs.

There are indeed many interesting possibilities for Malaysian companies, and investment groups, to export to our country or establish partnerships with counterparts in Argentina to develop business. We import from Malaysia basically latex gloves, parts of computers and cell phones, electronic integrated circuits, coconut and palm oil, machinery and clothing, but these items could be extended to others such as tropical fruits, auto parts.

Argentina and Malaysia have been strong political and commercial partners for more than 50 years. We share essential values and have the same vision on many of the main problems that are affecting Humanity in the 21st Century, such as the fight against drug and human trafficking, climate change, migrations and the combat against terrorism.

We also share common values of respect of international law and the promotion of fair rules in commerce and trade, and we strongly believe that the only way to improve the quality of living of our people is by generating greater and better employment opportunities. And this can be only achieved by increasing trade and productive investments. So that is precisely our challenge in the years to come.

Contact Details

Embassy of Argentina

Suite 16-03, Menara Keck Seng

203, Jalan Bukit Bintang

55100 Kuala Lumpur

Tel: 603-2144 1451 / Fax: 603-2144 1428